Speaking Up about Home Staging

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What does your website say about you?

I've received some emails recently about my website from 'newbies' in the industry.  The most common question usually is, "They are so expensive, should I really spend that kind of money when I'm just starting out?"...... YES!  Your website is often the first thing a client sees.  This is where they will make the decision if you are a professional they want to spend time, energy and money on.  This is where you get to show what you do... photos speak louder than words after all.  Your website should have your photo, info about you & your qualifications, before & after photos and what services you offer at a minimum.  Adding statistics and testimonials is also a great tool to gain business. 

Mind you, websites don't HAVE to be outrageously expensive.  There are places you can go to save some money.  My company offers stock webpages for members and students at minimal prices.  Most training companies offer some kind of web program for their students.   

Remember, staging is about showing clean, crisp, beautiful images that make clients want to linger.  Your website should reflect this image.  If you cannot convey this on the internet, why should they believe that you can convey this in a home?

Melissa Marro, www.StagingAndRedesign.com - become a member today!

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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com

 

2 comments • Melissa Marro ~ StagingAndRedesign.com MarketReadyRealEstate.com • April 19 2007 09:57AM

Comments

Feel free to critique my web page!  www.interiormotiv.com I would love some helpful advise/comments.  Just kidding, I know you are a very busy lady! 
Posted by Cindy Richter, IRIS Dallas, TX Home Stager (Interior Motiv Home Staging) about 5 years ago

Cindy - The website looks great.... my only comments are

  • your rates (particularly for vacant) seem really low.  Are you actually making money with these rates? 
  • I don't see any portfolio photos.  Are you new or haven't you gotten to that point on your website yet?  Surely when you did your IRIS training you got some awesome before and after redesign photos at least!  (This is why I do a variety of jobs with my training.... vacant staging, consult w/mini staging, redesign and owner occupied... my students have a good variety of photos by the end of class!)
  • There were a lot of areas where the cursor turned into a hand - this tells me I should be able to click on something - and the links didn't go anywhere.  This could be because the website is new, but can be frustrating to some lookers.
  • I don't get the change when you click on the photos at the top.  There is a cute clicking noise and the bigger picture changes, but not to what I clicked on.  I just don't get it.  This gives the feeling of navigational confusion.

I do think the overall look is very good.  I mean this to be constructive criticism, not negative feedback!  I hope you don't mind me answering the question thoroughly and not just giving you fluff or saying what you wanted to hear.... It's meant in the best of spirits, I promise you!

~ Melissa Marro, www.StagingAndRedesign.com - become a member today!

Posted by Melissa Marro ~ StagingAndRedesign.com MarketReadyRealEstate.com (Staging & Redesign) about 5 years ago

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