St Augustine, St Johns County Real Estate & Home Staging

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Vacant Home Staging - which would you buy?

I often write about vacant staging in my monthly newsletters.  Adding before and after slideshows brings tons of interest and usually a few jobs.  Below is the vacant staging that I did this week for a new construction project.  We all know the saying that a picture is worth a thousand words.  Now tell me - if you were a buyer looking at photos of homes on MLS, which home would you want to go see?  Yes, that's right... I'm not even asking about once you are in the home, just looking at MLS..... this is the first step to selling the property and why staging takes half the time to sell.....

     bathroom smaller

 

   dining after

 

living room before  living room after

 

bedroom before  bedroom after

 

Ok, so now you can see WHY this works!  Agents and homeowners need to learn the value of staging.  It is not only the creation of warmth once the potential buyer comes to the property, it's making the buyer WANT to come and visit the property.  Getting them in the door is the first step....

If you would like to see more photos of this project, please click here...

 ~ Melissa Marro, www.StagingAndRedesign.com - become a member of First Impressions today!

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comment balloon 20 commentsMelissa Marro • March 30 2007 06:30PM

Comments

WOW! It really shows a dramatic difference looking at the photos side by side to compare. What a huge improvement! Thanks!
Posted by Kelvi Cunningham (ERA High Pointe Realty) over 11 years ago
Nice job Melissa.  I like the kitchen table you used, I'm a big fan of Black and wood combos.
Posted by Alyse Bromberg (Dressed for Success) over 11 years ago

Melissa - I couldn't agree more.  Think of Model Homes - the developer always stages at least one or two of the newly built houses in order to show potential buyers the possibilities and create that emotional appeal.

You did a great job - how wonderful the rooms look...you could have sold me!

VAL 

Posted by Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island (Staged 2 Sell New York & Long Island) over 11 years ago

Alyse - my dining room is a rustic farmhouse table with black Windsor Back chairs... My favorite too!

Val - this actually was a model home for a small development.  They went with my company because we can do the job as well for a fraction of the cost of interior designers.  The look... just as good in my opinion.  We did not stage every room, only the money rooms.... Living Room, Dining Room, Kitchen, Master Bedroom, Bath & Entry way....

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago

vacant and staged really make a huge difference, don't they! In an empty home, most people simply cannot envision how furniture could be laid out and for some spaces may not even know what they are to be used for. Good job!

 

Posted by Teri B. Clark (http://www.teribclark.com) over 11 years ago
A truly beautiful job Melissa. I like how you have used a basket of towels on the tub. Really adds to that spa like feeling buyers love.
Posted by Jackson West (Reveal Estate Home Staging - Vancouver) over 11 years ago
I know what I would be drawn to. The pics are lovely the palette is soothing on the eyes and it invokes a homey feeling. That is what buyers are searching for a HOME!   Sue
Posted by Sue Shockley (Setting the Space) over 11 years ago

Melissa,

What a beautiful job and what a difference that would make to a potential buyer!  I love the colors and warmth you gave the rooms!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 11 years ago
Night and day - cold to warm - bland to bang! - for sale to sold... great job - we're also finding vacants to be a larger share of our business these days.  Thanks for sharing your great photos.
Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 11 years ago

Very nice presentation Melissa.  You did a fabulous job.  That house should sell quickly!  Thanks for sharing.

Terry Haugen - STAGE it RIGHT!

Posted by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!) over 11 years ago
Thanks for the compliments.  I wrote earlier this week about winning the battle on education.  I strongly believe that photos and of course, RESULTS are helping me win that battle.  They really do show the difference and the value of what we offer....
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago

Very nicely done.  It doesn't look too contrived, just elegantly lived in.

 

Posted by Sandi Gerrard over 11 years ago
I too like the black & wood mix with the dining set.  I'm going more with the eclectic look instead of the matchy sets as it appeals to a greater number of buyers. And it is easier in working with my own inventory, as the nearest rental is 3 hours away with no delivery to our area.
Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 11 years ago
Melissa, I hope your blog feeds in to your website...your local Realtors and builders should know how you can catapult their business! Quality staging here, huge difference.
Posted by Sue Argue, NH Home Stager (Staged First Impressions) over 11 years ago

Sue,

I'm not sure exactly how to do that.... that is probably a really great question for her.... now on my to do list... ask webdesigner about feeding blog to site.... I have a link back, but that's really not the same is it?  Thanks!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago
Melissa - these pics look fantastic.  Great job!
Posted by Home Staging over 11 years ago

 

Melissa,

Wonderful job.

Is this rental furniture and if so who's.  All the furniture fits the home perfectly.

Leeanne

Posted by Leeanne Norlin (The House Whisperer) over 11 years ago

 

Melissa,

Wonderful job.

Is this rental furniture and if so who's.  All the furniture fits the home perfectly.

Leeanne

Posted by Leeanne Norlin (The House Whisperer) over 11 years ago

Leeanne - I'm sorry I missed this question earlier.  This was furniture from my inventory.  Unfortunately I do not have access to any 'good' rental companies.  This has required me to buy tens of thousands of dollars of furniture.  The good news is that I make more money per staging.  The bad news is that I have had quite the capital outlay and a bit more of a pain when I fully stage a home - getting movers, etc. 

Melissa Marro, www.StagingAndRedesign.com - become a member today.

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago
Melissa, excellent job!  Love the photos.  In my market, we have tons of investors selling properties right now, so our market for vacant staging is pretty good.  I can't imagine having to own all of that furniture inventory, though.  I have a hard enough time keeping up with all of the accessories I have in my warehouse!
Posted by Michele Butler (Beautifully Staged) over 11 years ago

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