St Augustine, St Johns County Real Estate & Home Staging


I am winning the battle... on education

This has been an interesting week for me.  I am teaching staging and redesign this week which means that my schedule is tight.  Of course that means that my phone won't stop ringing.  (This is NOT a complaint!)  In trying to return and schedule these appointments in a timely manner I've learned a few things.  The first of which is that I am n fact starting to win the battle on education.  Let me give you a brief synopsis of some of the events that have transpired.....

*  I received a phone call from an out of town agent about staging his vacant investment property.  Three different staging companies were called.... we stage the unit on Monday.... (vacant, $288K)

*  A seller who 'flips' homes was recommended by her agent that the current flip be staged in order for her to receive maximum benefit.  We stage that unit on Tuesday. (vacant, $1.6 M)

* I received a phone call from an agent about an hour and a half north of here wanting to have one of his listings staged.  He felt that the property just isn't living up to it's potential without any furniture.  I was recommended by his client - who was given my name by a friend of hers - a local agent that I just staged a vacant home for.  (The home I just staged was $550K and the one needing staged is $1.6M, both are vacant)

* I recieved another phone call from an agent who is trying to land a $2M listing.  She wants to offer this service to the sellers as a way to set her apart from the competition. (vacant)

As of Tuesday I will have 10 vacant homes currently staged & on the market.  I have 4 other quotes out with a strong reality of getting at least 2 of them.  I have also contacted our local ERA office to help their agents service their new Gold plan clients.  Every agent has been sent a letter, a copy of THEIR new policy, a brochure and business cards. 

When I started Staging no one in Charleston even seemed to know what it was.  Now my phone rings off the hook and on average I stage 2 vacant homes a week + consultations and owner occupied properties.  I have a strong sense of the feeling that I am winning the battle on education... and it feels GREAT!

Melissa Marro, - become a First Impressions member today!



 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 18 commentsMelissa Marro • March 30 2007 07:53AM


Congrat Melissa.  Staging sure does have its place in this industry.  Some people can easily visualize an empty space....many cannot, and staging brings the 'space' to life for communicates.
Posted by Rob Robinson- Lehigh Valley PA (Bertrum Settlements (Title & Abstract)) almost 12 years ago
Congrats Melissa!!  I can only hope that it will take off here like it has in your neck of the woods.
Posted by Alyse Bromberg (Dressed for Success) almost 12 years ago

Melissa, Congratulations on receiving your rewards for your hard work.

Keep soaring!


Posted by Leslie Godbold, Motivation Speaker, Radio host "Positively Living" (WZGM AM1350 Independent Asheville Radio) almost 12 years ago

Stories like this give everyone else encouragement for their growing businesses - even though other parts of the country (& Canada) may not be feeling it yet - get ready because I liken staging to a good stock that is about to take off - we are at the right place in the right time - but we need to be ready to deliver what we say we can.  I'm very excited for you Melissa - and almost can feel the weight of what you're doing myself.  I hope you have a great team by your side!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, (Home Star Staging) almost 12 years ago

Melissa.... as others, Congrats. It sounds like it's taking off. And welcome to Active Rain, even though you started at the end of January....

                                                                                                             jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) almost 12 years ago
Melissa - that is fantastic and it gives us all hope!
Posted by Home Staging almost 12 years ago

That's great news, Melissa!  You've worked hard for this and it's well deserved.


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( almost 12 years ago

Jeff - thanks for the warm welcome!

I think that my good news is good news for everyone.  I believe that each success any of us have contribute to everyone else's future success.  It's about educating the masses, sometimes that happens one mass/person at a time until we reach critical mass! 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 12 years ago

Congrats, but do tell.  How did you launch such a busy business? 



Posted by Kathleen cochrun almost 12 years ago

Congrats, but do tell.  How did you launch such a busy business? 



Posted by Kathleen cochrun almost 12 years ago
The word is spreading fast...the number of stagers here at AR is increasing fast too!
Posted by Sue Argue, NH Home Stager (Staged First Impressions) almost 12 years ago

Kathleen - Newsletters and handwritten notes.... (links direct you to previous blog on these topics).... You would be surprised at how much business these two little things can garnish you!

I average 3-5 jobs off of each of my newsletters.  I also often get calls from agents who have gotten one of my cards in the mail.   Learn to work smart, not hard & let your marketing dollar really work for you!

Melissa Marro, First Impressions, - become a member of First Impressions today!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 12 years ago

Thank you for the tips!    I have just started my staging business in Sevierville, TN, and I know it is just a matter of time until realtors and their clients buy in.   I try not to get discouraged cause as someone said,  we are about to take off.   Thanks for the inspiration!

Connie King, CK Staging & Design



Posted by Connie King over 11 years ago

Connie - That post was written 4 months ago and I have to say that business has only gotten better.  This week I have 1 vacant walk through, 3 owner occupied written consults and 3 vacant properties to stage.  I am actually booked for 2 solid weeks straight and have 7 outstanding quotes to follow up with.

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago

Way to go Melissa - you have given the rest of us hope - someday we will grow up and be like you!!

I know it took hard work and that is what I'm doing here in MN as well. 

Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 11 years ago
I loved hearing that your newsletters are generating so much business for you!!! We have been too busy to get a start on our newsletters but have finally reached a point where we might be able to catch up. What was really holding us back is technology, we have to have everything perfect, all or nothing I guess. Our newsletter is going to be an e-newsletter. Maybe you can give some advice. Is your newsletter electronic or a paper mailing? How many people do you send it out to and how frequently?
Posted by Rachel Backus, (Staged Makeovers) over 11 years ago
Rachel - I use constant contact & have tons of info on this already on my blog:  Newsletters - Getting Agents Attention
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 11 years ago
Hello Melissa...your website was one of the first ones which really caught my eye!!  Your business sense really comes across nicely and I hope that my business will do as well as your has!!  Thanks!!  Regards-Kathleen
Posted by Kathleen Garvey, Denver's Neighborhood Expert - Listings & Sales (HomeSmart Cherry Creek - Denver) over 11 years ago

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