St Augustine, St Johns County Real Estate & Home Staging


Are you working your business?

Before I was a home stager, I was the manager for a real estate office.  I often did training for agents.  Within the first few days of training it became obvious who would make it and who would slowly (or quickly) disappear.  I seem to see the first things when looking at and talking to stagers. 

When we work for ourselves it is easy to forget to work your business.  Sure, you hand out an occassional business card.  You shuffle papers around in the office.  You may even be as pro-active as to mail flyers, post cards or brochures.  This, believe it or not is NOT working your business.  If you are not as busy as you would like yourself to be, answer the following questions:

*  Do you research agents in the area and send them handwritten cards when they achieve various awards or regonition?

*  Do you send out monthly newsletters? Are they sporadic or timely?  Do you check on the results of your newsletters?

* Do you follow up on quotes and business phone calls/transactions in a timely manner?

* Do you keep informed regarding local real estate activity, trends and statistics?

* When was the last time you called an agent on a home that was over 90 days on market?

* Do you attend open houses?

If you are not as busy as you want to be then these are SOME of the activities you should be doing.  This is working.  If you were in any other sales position, you would be expected to call upon your clients, even if they haven't called you first.  You would be expected to know the statistical and trending information on your area of sales.  You would be expected to attend certain trade related outings.  Don't treat your staging business like a hobby then expect a 5 or 6 figure income.  Certainly these numbers are in your grasp, but only if you actually treat your business like a business...

Melissa Marro, First Impressions Home Staging & Interior ReDesign,


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 16 commentsMelissa Marro • March 26 2007 04:42PM


Kudos on a great post, Melissa!  You gave very good advice in a no-nonsense style.  Sometimes we need to be shocked into reality!

Thanks for including your post on the Stagers Open Forum!


Posted by Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island (Staged 2 Sell New York & Long Island) almost 12 years ago

I love motivating blogs that get your blood moving!! Well written, very good ideas.

Melissa, where would the Realtors' new merits be available? 

Posted by Sue Argue, NH Home Stager (Staged First Impressions) almost 12 years ago

Thanks Melissa!  You always have great ideas!!


I actually have a house I'm itching to get in to.  I plan to approach the agent tomorrow about it.  I've only seen the photos online and haven't checked to see how long it's been on the market yet.  I know that the agent opened my last newsletter, but that's all I know of her.

Posted by Alyse Bromberg (Dressed for Success) almost 12 years ago


That's a good start.  At least she knows of you!  Call and let her know what you can do for her and her client.  Give her a few teasers from the MLS photos.  Go for it!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 12 years ago

The house is in such NEED of staging, that I wonder if it's her own home!  Here's a sneek peek

Posted by Alyse Bromberg (Dressed for Success) almost 12 years ago

Melissa, thanks for the kick in the pants!  :)  Sometimes we all need that! 


Posted by Abby Roselli, Staten Island Home Stager (ALR Home Staging and Showcasing, LLC) almost 12 years ago
Thank you for posting this, Melissa.  You gave some very sound advice and much appreciated suggestions that should help established stagers rev up their businesses and new stagers kickstart their's! 
Posted by Judy Kincaid almost 12 years ago

Thanks Melissa,

Makes you take responsibility for you actions.  I think we all from time to time fall into the "paper shuffling"  I am going to use this list and keep it posted in my office as a reminder.


Call that agent!!!



Posted by Kimberly Uksik, Home Stager - Durham, Toronto, On. (Independent) almost 12 years ago
Melissa, you mention realtors' "various awards and recognition". How would we know where to find their new "news" to congratulate them on?
Posted by Sue Argue, NH Home Stager (Staged First Impressions) almost 12 years ago

Thank you good blog!

Needed somebody to get me out of the winter doldrums!

gonna call those people who are for sale by owner!!


Posted by Dianne Abrams (Dianne's Dynamic Designs) almost 12 years ago
A entrepreneurs, it is just as important for us to work ON our business as it is to work IN our business. Every day we need to ask ourselves "What did I do to market my business today?". Even if we spend 15 to 20 minutes, it all adds up at the end of the week!
Posted by Lucie Quigley (HOLT modern Home Staging) almost 12 years ago

Well said, Lucie!  In order to run a successful business, it is imperative that we do something to market it, in a positive manner, every day of the week.  I know that, at the end of each day, I can confirm that I have done something to market my company....even blogging and commenting on AR is a way to market yourselves and your business!



Posted by Val Allocco, HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island (Staged 2 Sell New York & Long Island) almost 12 years ago
Great post!  I'd love to comment more extensively. . . but I think I have some calls to make!!  :)
Posted by Lori Gilmore, One Savvy Move Home Staging (One Savvy Move) almost 12 years ago


Realtors Awards and Recognition - I check the local newspapers (particularly the Sunday Real Estate section), pay attention to signs in front of realtor offices, etc.  Once you start looking for them they will appear everywhere!

I'm glad to see everyone is ready to work work work!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 12 years ago

Alyse, I  would dare to say it has been on the market since at least November 2006 given the date stamp on the photo from the website. Go get it girl!

 I have a house around the corner from me that I have been trying to get into for a while. The house has been on the market for over 5 months. I called the Agent and it turns out she lives across the street. I let her know that I Home Stage and she understood the benefits. I told her I would anonymously drop off a doortag( it is a tag with a ribbon through the top that ties to the door and one side has my business card glued on, the other has a small piece on what home staging does for a seller. They look professional. The agent asked me to drop one off at her door too. She told me a stager was already in to see the client and the client didn't take the feedback well, and doesn't want to remove all her wallpaper. I told the agent and the client knows I'd do the staging for next to nothing to help out a neightbor. She won't budge. She claims she really wants to sell...I guess not bad enough. I guess this one is a walk away situation. You can only lead the horse to water.....

 The line I like to use with these people is "The definition of insanity is doing the same thing over and over but expecting a different result" -Albert Einstein.

 Good luck, I hope you get in there. Simply by showing the agent some of your previous before and afters I am sure they'll be interested.

Posted by Karla Davis, Orlando Home Staging Firm (Florida Home Staging & Redesign, Inc.) almost 12 years ago


That's my thinking as well! - 4/5 months is an awfully long time!! - and the house is in a decent neighbourhood, and priced about right from what I can tell.  I did email the agent today, and she's read it, but she hasn't responded yet.   Agents and sellers are slow to come around in my neck of the woods.

I just had a "walk away" experience on another one... Actually a neighbour of my parents.  House was on the market, they dropped the price, then took it off the market.  In the mean time they spent a small fortune redoing all of the windows and the roof.  Dropped the price again and re-listed it.  They have now spent money on the renovations and $45k price reduction and it sat again for another 2 months (While the owners were paying two mortgages), and finally sold today. -   Why they wouldn't have me come in for peanuts to them is beyond me!!


Posted by Alyse Bromberg (Dressed for Success) almost 12 years ago

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