St Augustine, St Johns County Real Estate & Home Staging


Being left behind or not keeping up? Growing in Real Estate

This week my husband and I attended the Keller Williams Career Visioning training program as we are committed to growing our team and our real estate business. I have a list of blog topics that I plan on writing about over the next few weeks. They revolve around my A-HA moments. One of the biggest a-ha moments for me was in the realization of the truth of the idea that as you evolve in your business your staff and team, which sometimes include family members or people you've grown very close to over the course of your career, may not be the right fit to move along with you.

We didn't leave you behind. You chose not to keep up.

Business is a lot like the animal kingdom. It's survival of the fittest. Unlike the animal kingdom, however, it's not necessarily the small and weak that are picked off. Because business is what you make of it, small can be nimble. Weak can work out and gain strength, or they can join another and fill in each other's gaps.  Likewise, the strong can be left behind if they don't continue learning and growing. 

If you aren't moving forward, you are falling behind. 

This is a saying that I learned years ago and have thought about it nearly every day in my home staging business. Real estate is no different. You must constantly evolve if you want to get on top, or even stay on top. Doing what you did yesterday isn't likely to yeild you the same results a year from now. 

A committment to education, business devolopment, and technology immersion is required in today's fast paced environment. Even if you just want to continue to perform at last year's pace, you'll likely need to expand your development in at least some areas. 

When members of your business family don't keep up, unfortunately you may just need to let them stay where they are, even if it is no longer by your side. That's not being mean or uncaring, it's just the nature of the beast. As you grow, in order for your counterparts to stay by your side, they must also continue to grow. Likewise, if you are the companion, you may find yourself left behind if you decided not to keep up with the education, development, and technology that your leaders or peers are digesting. 



 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 3 commentsMelissa Marro • July 08 2016 08:45PM


Melissa - It is true that some people, in life and in business, grow apart. It can either be because they are growing in different directions, or one is growing faster than the other.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate about 4 years ago

I've seen this first hand myself by simply returning to my home state years ago - you just have to move on and do the best you can.

Posted by Jennifer Mackay, Your Bay County Florida Realtor 850.774.6582 (Counts Real Estate Group, Inc.) about 4 years ago

Melissa, the very fact many do not remain in the business.  You do have to stay on top of new trends and changes.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) about 4 years ago

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