Social media is, well, pretty social. I'm usually characterized as "anti-social" by virtually any means of personality testing. It's why I specialize in vacant homes, both in my real estate business and my Jacksonville Home Staging business.
When I moved to the St. Augustine / Jacksonville, Florida area a few years ago and relocated (well, recreated) my Charleston, SC home staging company here, it was daunting. I decided that since what I did there worked very well for me, I would start the same way here. I joined networking groups. I attended meetings. I, fortunately, had an expansive portfolio of 7+ years of work. Still no one knew me.
Suddenly, because of positioning myself as a featured speaker on a Jax REIA Boot Camp Bus Tour, I was picking up investor customers left and right.
When social media pays off in a BIG way!
Within the year over 90% of my business had now turned to local investors, prmarily flippers. My company, Rave ReViews Home Staging, had a good reputation and turned out an affordable, well executed job time after time.
One day I received a phone call - completely out of the blue - from one of the largest real estate investment companies in town. The caller also happened to be the #5 Keller Williams agent n the country. He got my information from another investor and we set up a meeting.
Sitting down in his office, we discussed our methodology, logistics, furniture, and of course, pricing. I left that meeting with contracts for 10 stagin jobs and the promise of more. That was just about a year ago.
Since that time, we've averaged about 4 homes a week from his team. That's nearly 200 homes in the last year alone - from only one customer!
So... How does this story relate to social media?
Well, you see. When I asked him what made him call me, his response was that he saw the homes that we put on social media for one of the investor's that he taught. He said, "I couldn't have his properties looking better online than mine." So. There you go. Because our company regularly posted photos of our work and we tagged the investor's or agent's who hired us, they shared them. When they shared them, other investors in the business noticed them.
This story didn't stop here, however.
As of February 1, 2016, the investor who called me, and his partners (again, one of the largest real estate investment company in the area) decided that they loved what I had been doing for them so much that they bought into my company, bringing a much needed capital infusion to expand our asset levels. This created massive growth, pushing us from approximately 24 homes staged (at a time) when I met him, to about 60 today. We just received another massive inventory order and expect to ramp production up to over 100 (at a time) by the end of this year. If we stay with our current projections, our company will gross approximately $1M in sales in 2016!
I believe, that's a pretty cool social media success story. At least it is in my book! If you would like to tell about your best social media success, be sure to pop over to the AR Blog Challenge to read about this monthly writing challenge.
Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging
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For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).