This is the success of team member Susan Hardin. I love success stories, particularly when they belong to our team, so I wanted to share this with you. If you are an agent or a homeowner/investor, pay close attention to the numbers and think about whether staging could help you increase your bottom line and grow your business!
This is a charming 4 bdrm 3/2 bath new construction home (around 3000 sqft). It was originally listed on 11/21/2006 for $499,000. Over the course of time it had several price reductions and finally hit its lowest list price of $409,000 on 01/22/2008.
Clearly this tactic of simple price reductions was not really helping sell the home!
On 01/24/2008 some new thought processes were conceived including staging the home and increasing the price back in line with comperables to $429,000. On 01/29/08 Susan staged this home. To view her work, click here. On 03/25/2008 another price increase was put into motion - $449,000. On 04/21/2008 this property officially went contingent in MLS. Way to go Susan!
So what does this really mean? It means that clearly staging helped sell this home & for more money - just like we've been saying all along! Below is a snapshot.....
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Listed 11/21/2006 $499,000
lowest price reduction on 01/22/2008 $409,000
Staged & price increased 01/29/2008 $429,000
Additional price increaes 03/25/2008 $449,000
Under contract 04/21/2008 $? (not yet released)
Days on market prior to staging - 465 (per mls) Price prior to staging negotiations $409,000
Days on market after staging - 83 Price at AC status $449,000
This home also has the highest price per sqft (based on homes over 2200 sqft) in this neighborhood to go under contract/sell since staging date of 01/29/08.
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Does this sufficiently put it in black and white? What are you waiting for? Contact your local professional home stager and get that property SOLD!
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
Ginger - You know it! I actually found out that another team member had the same thing happen this month! Hopefully more agents will pay attention....
Crystal - It feels so good when you know that you helped make a difference. Thanks!