St Augustine, St Johns County Real Estate & Home Staging


When should you schedule the photographer for your new listing?

My broker used to be frustrated when I told him that I had gotten new listings but they wouldn't be active for 2-3 weeks. Now that he knows they average less than a week on the market, he understands that proper preparation before hand dramatically reduces the stress and time on market, while also increasing the final sales price (and my commission check). 

Recently I heard an agent say that they take the photos for their listing while their customers fill out the property disclosure form. Excuse me? Is this really the best time to take the BEST photos of the home to entire potential buyers to want to view and make an offer? No. Definitely not! 

Imagine the sellers, who may have done some preparations for having company, probably cleaned up a little, at least in the rooms that they thought you might look at. Since many Realtors don't actually even tour the entire home before taking a listing, the sellers may not be show ready. 

Some agents know a little better and pay to have professional photos taken. Unfortunately, they'll often still use photos from their iPhone to "hold them over" until the pro ones come. Others will do slightly better, scheduling the pro within 24 hours of listing, and then wait to list until the photos come in. Still this isn't a whole lot better. 

When should you take photos for your Indianapolis listing? 

home matters indianapolis home staging

There is a proper order for the best presentation of your listings. It starts by educating your sellers. By letting them understand that, like any other product, their home needs to be properly prepared and marketed BEFORE it is listed active in MLS. 

As part of your listing presentation your customer should understand that an appointment with a professional home stager is the first step after agreeing to list with you. A home staging professional will provide them with all of the recommendations that the seller needs to take care of prior to listing (and prior to photography). This session will also help the seller provide a timeline for listing. 

Remember that time spent during the preparation phase is time saved on the market. It's also money saved in lost marketing fees for you, and a higher sale price for them. 

Once the seller has completed all of the home staging recommendations, then the photographer should come in and the photos should be taken. 

After the photographs are provided to the agent, then and only then, should the home be listed on MLS. 

Well, of course all of this is only true if the Realtor is interested in creating the best possible marketable product, selling the home for the maximum amount possible, and generating the most possible leads from it. 

Related home staging articles: 

Can you stage my Indianapolis home this week? A guide to reality.



Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 2 commentsMelissa Marro • November 06 2013 08:40PM


My answer: Shoot it when it looks like art :) or when it looks instinctively livable.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 5 years ago

Laura - Love that answer! 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 5 years ago

This blog does not allow anonymous comments