St Augustine, St Johns County Real Estate & Home Staging

head_left_image

Beating a dead horse - Try as I might I just can't stop doing it....

Ok, maybe it's not a dead horse, but I'm sure some of you are sick of listening to me say this.... Yet somehow I continue to need to express my awe and inspiration behind the most powerful tool in my marketing arsenol - you know what it is..... I know you do....

NEWSLETTERS!  I know, I know..... shut up about them already, right?   Are you doing them?  I want to share a little story with you from today - from the Charleston Trident Association of Realtors Plugged-in Tech show & Trade fair. 

Throughout the day, over and over and over again agents would come to our booth, see our signs and say, 'Oh, First Impressions, I get your newsletters.  They are GREAT!'

As I said in my earlier blog, Staging Workshop for Agents - A hot topic we were advised by multiple agents that they actually attended the workshop to hear us speak at our breakout session.  Many of them learned about the breakout through our NEWSLETTERS. 

In addition to this little perk, one agent actually came to our booth after the workshop to let us know how great the workshop was, how great our newsletter was, and to let her know how she appreciates the fact that we share so much - she said, "I feel like I know you." 

Do you know how important that is?  Did you know most people prefer to refer their friends, neighbors (and clients) to someone they know?  Just another side benefit.... surely you've gotten the message now.  You are doing them, right?  If you aren't.... you'll start - TODAY!  right?

----------------------------------------------------------------------------------------------------------------

 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comment balloon 21 commentsMelissa Marro • February 19 2008 07:44PM

Comments

Melissa ~ I don't think you can talk about it enough!  After your last post, and then Julea's, I finally put together my first newsletter and e-mailed it out to about 30 local agents.  I have not heard anything (as yet), but I really don't expect to from the first one.  I am already getting the next one ready and will be adding e-mail addresses to the original 30.  The fact that you've had such great success with them is the best incentive to get moving on it!   And, you know I'm going to post about it, after I send you a big "thank you" e-mail, when I get my first response!
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) over 10 years ago
Melissa- we are on board!  Im glad to be on a member! 
Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 10 years ago
Largely due to your first newsletter post it got me going.  I have done about four so far.  As of the last one I sent out I have not gotten one call from and agent but I am working on trying to improve my content and I am hoping that I am at least getting my name out there.
Posted by Sandra Hughes, Redesigned Spaces - Fairfax County, Virginia (Redesigned Spaces - Northern Virginia) over 10 years ago
Melissa, I'm on board and glad to be a member as well. I've got a table at a Realtor kick off this week, and expect to hear some feedback and get more addresses!
Posted by Roberta Anderson, Hearth & Home Staging, Staging Kitsap County (Hearth & Home Staging) over 10 years ago

Melissa,

You have talked me into it:).... Now where do I start?...LOL, WAIT, No really where do I start:( ???? D'oh!

Thanks for the post Melissa,

Brian,

 

Posted by Brian Bloom, All in One Staging Inc. - Home Staging Consultant, Redesign Expert (www.AllinOneStaging.com 1-630-292-2710) over 10 years ago

Kathy & Sandra - Just remember, to some degree it is a numbers game.  I have over 1500 agents on my contact list.  That does help with getting new leads every single time I send out!  Consistency is the other key!  Keep working on them & getting them out.  You just never know when you will get a phone call - often it is months later!

Marci - one of the great perks is that you and I seem to talk more frequently now! lol... gotta love that, cause you know you and I can talk!

 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago

Roberta - great to have you on board!  Keep us posted with your realtor event!  Having just had one ourselves here, I am sitting now entering a huge stack of email addresses into our constant contact account.  We will be over 1700 agents by the time I'm done! 

This is a great opportunity to get face to face with the agents and them get them on your newsletter!

 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago
BB - You must have been writing as I was typing responses.... here is a good place to start:  Newsletters - Getting agent attention...   If you have any questions, then please feel free to ask & I'll be happy to answer!
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago

Thanks Melissa,

Bookmarked!

Best,

BB 

Posted by Brian Bloom, All in One Staging Inc. - Home Staging Consultant, Redesign Expert (www.AllinOneStaging.com 1-630-292-2710) over 10 years ago
Good to see you were listening to Gee Dnstens talk today.  That was one of his great messages when speaking about the statistis of how agents get listings.
Posted by Renee Pratta, Renewed Rooms - SC (Renewed Rooms) over 10 years ago
Melissa- I know!  I love talking with you!  you know that? Can I ask a question-  Tanya and I have a tradeshow scheduled...I better call-again!  I will call in the am since it is late
Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 10 years ago

Brian - I hope it helps!

Renee - Yes, I actually just wrote a blog that was inspired by his presenation:  The difference between 211 degrees and boiling.  It was great to know that the things we've been doing for the last few years - newsletters, follow ups after sales, etc were on his list.  Clearly it has been working for us, so we knew we were on the right path. 

Marci - I look forward to hearing from you again!  Talk to you soon!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago

Thanks Melissa, I hear you! I am going to start writing newsletters today. I had really never thought about advertising in this way before. And it's the kind of advertising we all like....FREE!

Cheers!

Kathy

Posted by Kathy Somers, Stage it First Home Staging (Stage it First) over 10 years ago
Kathy - Good for you!  If you look for Marci Toliver, she just sent out her first newsletter this week and already received 2 awesome leads off of it!  It is definately worth the effort!
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago
Yes, newsletters for about 30+ years...a great source of referrals and people do get to feel like they know you. 
Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - BuyStageSell.com) over 10 years ago
Terrylynn - excellent!  Wow, 30+ years... I guess eventually I'll be able to say that, but in the meantime it is just so impressive!  That was my favorite part of the trade show actually - hearing how people thought they knew us (or at least the company) from our monthly newsletters.  It shows that it really is working - even if we don't get a direct lead from it!
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago

Melissa- can I butt in? 

Well I'm going to anyway!!  I highly recommend using Melissa's First Impression's Newsletter service.  I was trying to do ours at first- then we used Melissa's and the phone hasn't stopped ringing! 

Ok- I'm done!!! 

 

Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (438-4642) over 10 years ago
Melissa - Can you tell me more about your newsletter service?  I am interested!  Thanks!
Posted by Lea-Ann Virnig, Home Beautiful: San Antonionulls Premier , Home Staging Company (Lea-Ann's Home Beautiful Staging and Design LLC) over 10 years ago

Marci - you are so sweet!  Thank you for the promo!

Home Beautiful - Stagers who sign up for my 'associate membership' get their name and copmany infor added to the 'find a specialist page' linking directly to your website.  They also receive a monthly newsletter tha highlights information or technology you can use in this industry.  Then there are 2 articles that can be directly cut and pasted into your own local newsletter.  (Occassionally we'll use stats or some other information specific to our company, you just switch them out for your specific information.)  I give you target send dates for optimum results and a copy of my personal newsletter so you can see what mine looks like and how it flows, etc.  Email me and I'll send you a sample copy, or you can go to www.RedesigningCharleston.com and look under News, Articles and links to view some of my past agent newsletters. 

The next member newsletter comes out in just a few days.... I hope this is what you were looking for. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 10 years ago

Melissa, you are right!  Newsletters work.  You just have produce them in a smart way. So, a printed one should probably be done in cooperation with a loan officer, title company, inspector, or a stager.

Thanks for being so passionate about this topic. 

Posted by Marzena Melby, Realtor, Twin Cities Minnesota Real Estate (Coldwell Banker Burnet Realty) over 10 years ago
Melissa - The horse is not actually dead it is resting - keep beating it will get up.
Posted by Kathleen Lordbock, Keller Williams Realty Professionals (Keller Williams Realty Professionals) over 10 years ago

This blog does not allow anonymous comments