St Augustine, St Johns County Real Estate & Home Staging


Home Staging Tip: Fluffy white towels can mean more than you think

Never underestimate the power of a fresh fluffy white towel. Clean and organized are the hallmark of a perfectly staged home. All other tasks are wasted if you don't get those two things right. 

Look through bathroom photos on Pinterest, Houzz, and any other online magazine and you'll see that part of the mystic of a beautiful bathroom is a stack of fluffy white bathroom towels. As a professional home stager, we employ this trick from time to time. We know that most people see a neat stack of fluffy white towels as a sign of luxury. 

 Why does a perfect stack of towels mean luxury?

I'm not really sure we can over analyze this question since understanding the answer can mean more money for our home sellers and as a professional home stager in Chicago, that's my job. Fresh, fluffy, white towels always represent clean. Stacked perfectly on the shelf they represent the life we want. The life we strive for in ever pinned image that our ideabooks can hold. Creating the image of this life can help potential buyers believer that they can have it here, in this home. 
Most people don't live this way. Most of us live with a hodge podge of towels. We have some that we know we should have thrown away years ago, and we've bought new ones to replace them, but there they are, all stacked together, a variety of colors and sizes, packed in our closets. Frayed edges, sitting in lopsided piles, we yearn for a more organized life, someday. Maybe if we just had more space. 
When selling your home, it's important to understand that the perception of home buyers can mean the difference between a quick home sale, and the offers that are presented. By using imagery represented in digital dream homes and spaces, you can help buyers connect and want to buy. Small changes can make a big difference. 

Read more of our organizational tips: 

Call Margaret Gehr or one of our Chicago area home staging professionals to find out how we can help sell the sale of your home 815-530-3566.


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 2 commentsMelissa Marro • May 08 2013 07:43PM


Love your video!

Posted by Kim Logan, Kim Logan - Keller Williams Lake Oconee Realty (KELLER WILLIAMS LAKE OCONEE) almost 6 years ago

Melissa, How many houses do you walk into with old and grungy towels?? This video shows homeowners a simple fix in presenting the home in a good light.

Posted by Janis Borgueta, LIC RE Salesperson (Key Properties of the Hudson Valley ) almost 6 years ago

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