Speaking Up about Home Staging

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More numbers to share.... The Value Staging brings to the table - in written offers!

I know you've seen numbers rolling in this week for us.  We are so thrilled and proud of them.  I blogged yesterday morning about one of our properties, 300 Shoals in Mt. Pleasant that sold & was the only home in the neighborhood to have received a full price offer - this probably saved their client around $20,000 when veiwing the other comperables in closings.....

I did what I always do and sent an email out to other listings in the neighborhood advising of our success... the listing agent who used us for this property also has another listing that she has been trying to get staged.  (The homeowner just doesn't want to part with the $3000 it will cost them - can I sigh loudly here?)  I copied her on my letter to the other listing agents and this was her response to me today..

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Melissa, I just saw the Pomilla's this weekend and told them that I knew the staging helped sell this property!! The buyers even commented on the staging. Just so you will know, I had a full price back up offer as well. Three offers were on the table at the same time!! Great job!! Elise

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Stats - a great thing... agent testimonials, another great thing!  When you get them together like this it is like Christmas all over again!  Just for a refresher, here are the stats for this home....

336 Tidal Place (vacant home) listed for $879,000    sold price $850,000 

300 Shoals (our staged vacant) listed for $650,000   sold price $650,000 

396 Tidal Reef (occupied) listed for $599,000  sold price $575,000

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Proud sponsor of the 2008 Realtor of Distinction Luncheon at CTAR's Plugged In Conference.  Join us for our Staging Workshop at the conference! 

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Comments

This is excellent news and a dynamo way to start the new year off with a bang Melissa! You Rock!
Posted by Lori Kim Polk, Roseville, Sacramento Home Stager ( Stage Right Design : Home Staging Services) over 2 years ago
I love to show homes that have been staged!  Its so much easier to show and get the full effects of the homes potential.
Posted by Kay Bennett, RealtorĀ® Your Cookeville Area Agent! (First Realty Company) over 2 years ago
You Rock.....Im your new secret admirer!!!
Posted by Fernando Rosado ASP, president IAHSP PBC 561-906-0050 or 561-840-8950 (Eclectic Home Staging of the Palm Beaches) over 2 years ago

Lori - I know... It is so exciting!  I love it when I get news like this!

Kay - You are a smart agent... I can tell!  Who wouldn't rather show a staged home?  You spend less time in your car with buyers!

Fernando - shhh.... you were supposed to keep it a SECRET... lol!  Thanks!

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
Awesome work, another Touchdown for our (the awesome AR stagers) Team! Go Melissa!
Posted by TACOMA~FEDERAL WAY~AUBURN~KENT~WA 206-679-4768 Julianna Hind, REALTOR(R) (eXp Realty) over 2 years ago
Julianna - I have noticed that you have been very adept at keeping your commentary very 'current events'.... it was political the other day & today is football..... very clever!  It really is a skill to do it so well...
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Hi Melissa-

Thanks for sharing another proven marketing tool of yours:

"I did what I always do and sent an email out to other listings in the neighborhood advising of our success"

You are on top of the game!

Kathy

Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) over 2 years ago

Kathy - You are most welcome! I actually shared that sometime back & it is very effective.  What better tool could you show other agents than showing them that you were able to sell their competition's home... wouldn't they rather you sell theirs? 

Here is the link to the blog I did back in July, "Are you prospecting after the unit sells?"

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Melissa,

This is why so many of us look up to you!

You are a Idol in the Staging industry and this just proves why!

Keep up the GREAT work.

BB 

Posted by Brian Bloom~ All in One Staging inc. Home Staging Consultant, Redesign Expert (www.AllinOneStaging.com 1-630-292-2710) over 2 years ago
Brian - ooooh... now if only I could win Stager Idol - I could use the cruise! (ok, I probably need the software problem more, but the cruise would be fun!) lol... Thank you again! 
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Thanks for the link in your above reply, Melissa.  You are very generous about sharing your business "know-how".

Kathy

Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) over 2 years ago
I pay for the staging consult on every one of my listings, it is part of my value proposistion. Stagers are GREAT!
Posted by Jim Fischetti (The Fischetti Group/Keller Williams) over 2 years ago

Kathy - you are very welcome..... I'm glad you feel that way!

Jim - I'm so impressed to know the agents who 'get it'!  You ROCK!

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
That follow up email to the neighborhood is great promotion - of the moment and effective.
Posted by Kathleen Lordbock Keller Williams Realty Brainerd Lakes ( KW REALTOR/Staging & Short Sale Specialist) over 2 years ago
Kathleen - Thanks!  We do this after every contract and then again after closing.  We almost always pick up a new staging job.  After all, when you can show why one property was chosen over (theirs), they pay attention (well, sometimes anyway).
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
Melissa- Great ideas as always!  What a crative way of hsaring your success with others.  I am going to use this idea for some of my projects.  Isn't it amazing what condition some of these homes are with such potential.  That is why we are needed to help homeowners.  Great ideas and pix. Thankj you for sharing!! 
Posted by Irene Woodworth ~ Color~Redesign~Staging Trainer & Motivational Speaker ~ Idaho (The Color and Redesign Institute) about 1 year ago

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