I had recently posted as to the value of staging in the blog, "The Only One in This Neighborhood... Are you Taking notes?" This home in Mt. Pleasant, SC is located in a great community with tons of ammenities, but has a lot of competition in the market.
I wanted to update on the value of staging beyond the fact that this was the only home, in the time frame that we staged to go under contract (under $850,000). After our staged property - 300 Shoals - went under contract one other home went under contract & closed this week. One home in this neighborhood over $850,000 also went under contract and sold.
Here are the final numbers for these sales....
336 Tidal Place (vacant home) listed for $879,000 sold price $850,000
300 Shoals (our staged vacant) listed for $650,000 sold price $650,000
396 Tidal Reef (occupied) listed for $599,000 sold price $575,000
Looking at the numbers, what do you notice about our staged property? RIGHT! Our staged property was the only property to receive a full price offer! In case you don't recall, the staging fee for this home was less than $3000. This is why we say, staging will pay for itself in saved carrying costs or higher offers. Our statistics keep showing this is simply a fact!
Do you understand the value of staging now? If not, check out An Exact Property Comparison ... The Final Numbers.
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
John - I think I'm confused... but you are right, too many people never call back!
Bevin - I know.. how much do I love the numbers we've gathered this week? Black and white proof... exactly what agents and homeowners want to see....
Marci - Just as with the blog I did yesterday, An Exact Property Comparison - The final numbers it seems that the savings to this client was still in the $15,000 - $20,000 range when you see how much less the non-staged properties were offered.
Someday more agents & homeowners will get it.... until then we'll just keep producing the numbers for them.