Speaking Up about Home Staging

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Form over function? It depends on the space.....

Many people have home offices in their bedrooms these days.  Almost all of us have computers, many have home businesses and we need a place to keep printers, desks, filing cabinets, etc.  When selling your home, the bedroom isn't the best place for this!

When selling your home the bedroom should be restful & luxurious.  This doesn't necessarily mean that it has to be lavish however.  Depending on the list price of the home, the budget you have to work with and what you have access to - simple can be just the ticket.

both of these rooms below comprise the 3rd photo.  (Unfortunately I don't have the long angle of this room in before - I have no idea why I missed taking it.)

     

The demographics for this buyer are young first time home buyers or young families.  While a home office/computer room will still be important to this demographic, it is typically better to relocate the office elsewhere in the home.  Women in particular express the desire to have the bedroom as a place of comfort, not necessarily functionality.  Having a respite to read or relax away from the family does still provide fuction however.... while still appealing to their comfort factor.

Thanks to team members David Moon & Bonnie Mizzell for helping with this transformation!

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as the Executive Director of Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

February 6-8 Charleston, SC

February 16-18  Austin, TX

March 6-8  Atlanta, GA

March 13-15   Raleigh, NC

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Comments

Good post and we see more and more of this. Your pictures marry the 2 functions well
Posted by Charlie- All Mountain Realty over 2 years ago
I agree with Charlie ! Hope you are having a wonderful weekend !
Posted by Melissa Grant - Real Estate Coordinator Offering Virtual or On - Site Services (Virtual Office Systems) over 2 years ago
Wow Melissa!  That is really a home office in that master bedroom!  It looks much more relaxing in your "after".  I would not feel that way in the "before".
Posted by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions) over 2 years ago

I agree with you, but I am sitting in the bedroom right now. 

Posted by Chris Frantz (Hernando County Real Estate - Exit Success Realy) over 2 years ago

Charlie - thank you!  That's the whole idea.... form & function!

Melissa - thanks to you also....

Kathy - I know.  I would not have felt 'rested' when I woke up and opened my eyes to the stacks of paper on my desk if that were my room.

Chris - but is your house for sale?

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Good Post Melissa,

The bedroom is for romance not work.  Not everyone has mixed the two so when staging the bedroom shoudl be a bedroom.

Posted by Karel Rogers (Real Estate Staging Unlimited) over 2 years ago
Melissa, I am also finding that sellers have their office in their living room. In a small home with kids, sometimes there isn't another space to put the computer. I have suggested them to move it to the family room or even remove it all together. This can be a tricky one, especially if they use it often ;)
Posted by Lori Kim Polk, Roseville, Sacramento Home Stager ( Stage Right Design : Home Staging Services) over 2 years ago

Melissa,

Looks wonderful and sooooo much better.  How did you get the home owners to agree to move out their furniture so you could bring yours in??

Posted by Sandra Hughes-Redesigned Spaces-Virginia Redesigned Spaces - Fairfax County, VA (Redesigned Spaces - Northern Virginia) over 2 years ago

Karel - absolutely.... it goes back to the whole concept of selling is different than living

Lori - it definately can be a tricky process... I got lucky with this home.  They were going to move it out of the bedroom anyway, but when they moved somewhere else it made it super easy!

Sandra - just as I said to Lori above, the owners moved out.  This is the same home as the blog I wrote about targeting your demographics.  I was there when it was occupied, then staged when they moved out.

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Yeah, Melissa-the filing cabinets and carpet protector under the chair are definate bedroom turn-offs! I have been able to pull off a computer in the bedroom only once-with a built in bookcase and desk in a townhome. But we used a chair that did not look like an office & cleaned off everything but the monitor.

Kathy

 

Posted by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD) over 2 years ago
Melissa, what a great transformation, great job, very relaxing, the after!
Posted by Fernando Rosado ASP, president IAHSP PBC 561-906-0050 or 561-840-8950 (Eclectic Home Staging of the Palm Beaches) over 2 years ago
Melissa, another wonderful transformation...but that's to be expected, you are a magnificent stager.
Posted by Terrylynn Fisher, Realtor Staging Consultant, EcoBroker, CRS, Etc. (Diablo Realty - BuyStageSell.com) over 2 years ago
SO pretty, Melissa! I see this more in guest rooms, but it always helps to choose one function for each room! Personally, I can't imagine sleeping with my office in the same room! I don't even have a TV in my bedroom! It's my haven away from all those distractions!
Posted by Elaine Manes IRIS~Colorado Stager ~ A Wonderful Space, LLC (A Wonderful Space, LLC) over 2 years ago

Restful and luxurious achieved, very nice job!  We don't often see a home office in a master bedroom, but rather in a guest bedroom, den/study, or basement.  The room looks wonderfu, spacious and free of clutter now that the home office has been relocated. 

Posted by Lisa Sherman - Home Stager & Redesigner - Salem Oregon - Interior Aura (Interior Aura) over 2 years ago
Melissa - Computers in the BR are a pet peave of mine.  The room looks fantastic - love the red accents. 
Posted by Maureen Henry - Rockland Home Staging over 2 years ago

Kathy - the important thing is that the room feel relaxing... not cluttered and stressful like this office was!

Fernando - glad you think so!  I really loved the colors in this home....

Terrylynn - Thanks!  I try to give my clients the best job I can provide on their budgets...

Elaine - I don't mind offices in guest rooms & have even purposefully staged some homes that way.  The master bedroom is almost always a no-no!

Lisa - I feel like I see them in masters all the time, but most commonly in mid to low priced homes.  This was an older couple who actualy had a FROG they could have put it in, but they didn't want to walk up stairs all the time...

Maureen - I'll admit when my husband was in the Navy ours was in our bedroom - there was no other place to put one.  I understand it for living, but not for staging.... different needs come into play...

 

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Melissa - awesome work!  And you're right, I would feel much more relaxed, as a buyer, without the office set-up.

Question - how are you getting such a crisp look on the bed?  There doesn't appear to be a wrinkle had.

Kathy

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) over 2 years ago
Kathy - The bed linens are very silky - this helps keep them from being too wrinkley.  Most of the time it just takes tons of ironing!  I hate wrinkles!
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
I love what you did here.  Not a fan of 'offices' in bedrooms, either. 
Posted by Abby Reilly, Staten Island Home Stager (ALR Home Staging and Showcasing, LLC) over 2 years ago

Fantastic work Melissa.  I love that headboard.  Is it actually a headboard or is it fasioned out of screen or wall hanging.  Very cool!

Posted by Lonni McDonough ~ Realtor & Home Stager | Boise, Idaho Real Estate|208-949-3845 (Coldwell Banker Tomlinson Group ) over 2 years ago

Abby - they just don't work in a staged home.... though I do understand their occassional need in real life.

Lonni - It is a Pier 1 'wall art' screen.  We use them frequently as they are light, easy to carry, easy to store & best of all.... inexpensive!

Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Great post and job as always.  Thank you for sharing.

Would you please let us know where you purchased the bed linens. :)

Posted by Janice Sutton - Temecula Murrieta Home Stager - Home Staging (1st Stage Property Transformations ) over 2 years ago
Janice - I am pretty sure they came from TJ Maxx, red pillows are from Target and small black one from Pier 1 ....
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

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