St Augustine, St Johns County Real Estate & Home Staging


Creating content for home buyers on my outside blog

We often want to know how to create content for home buyers on our outside blogs. Recently I've created a new website for a coastal custom home community in Jacksonville Beach, Florida. Getting interactions on my blogs helps it gain traction in search engines.  

Creating coastal home decor blog for Jacksonville Beach home owners

Because I'm preparing to stage a couple of models for custom home builders in Jacksonville Beach, whose look is quite beachy, I'm refinishing several pieces of furniture that I picked up at auction. To capture home buyers looking to purchase or sell property similar to those of my builder clients, I've created a coastal home decor blog. The projects that I'm working on make for good material for my new blog. 
create a custom side table with milk paint
By providing beautiful photos of my coastal home decor projects I give home buyers an reason to keep coming back to my custom home builder website. 
If you don't personally refinish furniture, then you may want to consider doing themes of other home decor projects that fit your region. I recently wrote about why southerners paint their porch ceilings blue, and in only a few days it had 42 Facebook likes. 
So, what kinds of blog topics can you add to keep your target custom engaged with you?


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 2 commentsMelissa Marro • November 25 2012 07:57PM


This is really smart.  I saw some of your pictures, too.  I need to stop by your blogs and leave some more comments.  I will do soon.  I promise.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 7 years ago

Debbie - Thank you. You are always great about interacting. I appreciate that.

Valerie - Please do! My favorite piece was the french country headboard (that started off life as a foot board, but will be hung with D-rings now)

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 7 years ago

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