St Augustine, St Johns County Real Estate & Home Staging


What do you mean that Pinterest is a no-follow website?

What do you mean that Pinterest is a no-follow website? 

Balloon burst. How did I miss the memo for this earlier in the year? I admit that I go through waves of loving and using every social media site. Pinterest is no exception. I may go for weeks at a time of not even looking at it, but then for days I seem to pin dozens of pretty pictures that catch my eye, or go with some new project that I'm working on. Today, I was trying to figure out how to get the best SEO out of some things that I was pinning from one of my customer's websites. A quick Google search later and I learned that earlier in the year, Pinterest became a no-follow website
Not for nothing, I still get great traffic from my Pinterest boards. It does let me know that hashtags, tagging and other typical search tools are more important than ever when pinning images on my boards, however. 
pinterest is no follow
So, now that you know that Pinterest is a no-no follow website, and those links are SEO-useless, you might want to know what are some of the best ways to use it for your marketing. I found this blog with lots of good info. 
--------- UPDATE!!! ---------
Because it just happened (by complete coincidence) to come up in my google alerts today, As I have said in another blog, what you name your board does help with SEO (and how others can find you in searches on pinterest itself). 
naming a home staging pinterest board
Thanks for reading... What do you mean that Pinterest is a no-follow website? 


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 20 commentsMelissa Marro • October 24 2012 10:39AM


Hi Melissa, thanks for this info. While I have a pinterest account, I have not spent much time on it, there is just so much time in a day, perhaps in the future, when I get a few other things automated, I can do more with pinterest.

Posted by Kathy Stoltman, Ventura County Real Estate Consultant 805-746-1793 (Rockwood Realty) over 6 years ago

It's a shame, I think many people were under the impression that it was a premium source of link love.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) over 6 years ago

Wow ... I REALLY appreciate the information.  We are working on our team links right now, tagging etc. and this is very useful information.  I love the site too!  Thank you for providing the links to your sources .... I am kind of a "techie" at least more so than some, and it would appear that you are as well so I really appreciate it. 

Posted by Lisa Smith (Century 21 Exclamation Realty) over 6 years ago

That's too bad, but I believe that will change eventually.

Posted by Morris Massre, Real Estate Instructor Broward County Florida over 6 years ago

Okay.... you bubble burster you. I, too, failed to see that memo. I also went and read the article that you linked to, which was interesting.

Thanks for sharing.


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( over 6 years ago

garaughty, abstract art, graphic design, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... ( over 6 years ago

I did know that Pinterest is a no-follow site, but I love it for the visual-eye-candy factor and it also serves well as an "online binder" for stuff I want to keep track of and later share with clients or friends.  I love the site and think it's a great addition to the mix -- and it's a LOT more fun to use than many others as well.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Kathy - I think it is probably more fun than business, but depending on how you use it can be both.

Malcolm - Since it started out as a dofollow, I missed the memo that it changed.

Lisa - Yes, I like the techy stuff... well, some of it.

Morris - I think probably not, since they already had it as a dofollow and switched it to nofollow

Kathy N. - I'm glad I wasn't the only one who missed the memo

Marti - another cookie? Yay me! Now I feel really special!

Maureen - why does the word "binder" make me laugh these days? I agree, and I use it for keeping track of stuff for customers too. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 6 years ago

Hi Melissa,

Thanks for a very informative article! The links may be SEO-useless but that makes it even a better venue for building relationships and maintaining them by interaction! Marketing anything needs to incude that aspect and there is still value (in my mind anyway). Suggested!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 6 years ago

Dorie - I agree and tend to use Pinterest as a great social tool, as well as something I use to gain inspiration for my customers, or show them specific ideas for their home.


UPDATE... if you happen to be following along, I just added some new info to the blog. Go back to the above post. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 6 years ago

Melissa - How interesting.  Great article you attached regarding Pinterest's benefits, even though it's "no follow".  I like the idea that the site will eliminate those who post rubbish, just to get the seo juice.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 6 years ago

Yes, it is too bad that changed to no follow earlier in the year.  I think I realized this around Apr/May or so.  Nonetheless, first the No follow applies to google..I believe yahoo and bing and others do not pay attn to no follow.  Second, as you mentioned, there is still some traffic and yes, some of the pinterest items do come up in searches.

I'm using as a visual tool to help me w/ my customers - to help them visualize and show them items that I may not have with me in my car.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 6 years ago

Melissa- well, duh, I did not know this.  Great to know though but I kind of like knowing that because now I can focus on making it informative and fun without having to have everything be about SEO.  Great post, Melissa!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 6 years ago

I must admit, I don't currently take advantage of Pinterest!  Seems like I'm missing a great opportunity.

Many thanks for the heads-up!

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) over 6 years ago

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 6 years ago

Melissa-I like pininterest for all the pretty pics and recipes and variety of different things you can see.

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) over 6 years ago

Melissa:  I'm thinking that YOU were my find of the week .. no the month!  I've already learned so much from you.  Here on AR.  But on Google+ too.  Thank you for appearing ... I'm looking forward to learning even more in the future ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 6 years ago

Thanks for sharing - no-follows can have value but when it comes to where you spend limited time it is a factor. Regards Dave

Posted by David Grbich, Orange County Real Estate - 949-500-0484 (Realty One Group - over 6 years ago

Sally - I agree. I'm sure that Pinterest put this is place for good reason. We are still pulling page views from it, so there is still a lot of value in it.

Debbie - eye candy. We all love it!

Kathy - I'm glad I'm not the only one who missed the memo! Thank for the feature too!

Tom - be careful, it can be a time sucker!

Sharon - have you made many of the recipes? I recently made the pumpkin dump cake and bacon wrapped chicken... both were delicious!

Gene - That is one of the nicest things I've heard in a while. Thank you so much!

David - I agree. You have to be careful that you don't allow it to become a time vacuum!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 6 years ago

Haven't tried any of them but have bookmarked the page to come back to it. Right now I am busy planting 350 tulips bulbs and 100 daffodils olus other varieties. Right now I scan the pages while I am eating my meals sitting at the computer and then plan on going back. I am not a big fan of pumpkin but the chicken wrapped in bacon sounds delicious

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) over 6 years ago

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