St Augustine, St Johns County Real Estate & Home Staging


Is your political contribution costing you the sale of your house?

After reading the blog, If You do NOT remove the politcial signs, we are NOT seeing your home, along with the comments, I have to ask the question, "Is your political contribution costing you the sale of your house?" 
Two weeks ago I wrote, 3 Tribes you may belong to that can kill a real estate deal, that discusses this exact thing. Basic psychology shows that people will judge others based on their own opinions. In today's political climate, being on the OTHER tribe will most likely kill any possibility of a deal. It also isn't just the seller's home they will use to make this judgement. Imagine, if you will for a moment that you are looking at a home and the neighbors have signs opposite of your belief. How do you personally feel about Obama or Romney? How do you feel about the other side? 
Yesterday I read a political blog right here on AR that ended with,"The choice is very clear to the informed and caring." I can tell you, having the opposite political opinion as this person, my gut reaction, and comment back was, "I hope you don't have any XYZ customers... my what you must think about them. I guess they are dumb and uncaring?" 
Now, let me get a little more controversial for a moment. The comments of the original blog, had the majority of agents scratching their heads and saying that this shouldn't make a difference. The original blogger, concerned about first amendment rights of their customer wondered if it was indeed the other agent, not the buyer, that had the issue with political signs in the yard. For a moment, let me ask you... If you were selling your home, and your agent told you that the sign in your yard, advertising your political views, was costing you the sale of your home, what would you really think about it? 
What if you found out that your agent knew that it could be costing you the sale of your home and didn't tell you about it? 
If this conversation is one that makes you uncomfortable to have, or you know will upset your customer, I would advise hiring a home staging professional to do it for you. 


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 4 commentsMelissa Marro • October 16 2012 05:34PM


I am surprised there are no comments....

Yes it's ridiculous that a political sign would keep someone from looking at a house.  However, a political sign will keep some buyers from looking at a house.  Why would you, as a seller, want to reduce the number of potential buyers for your property?  It's the agents job to advise their client....if they have info regarding something that is holding buyers back, they are obligated to give that info to their seller.  It's the sellers decision what to do with the info.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 7 years ago

Human beings are always forming preconceptions about others based on visual clues.  These clues could be artwork, literature, military memorabilia, hunting trophies, pets, occupations, education...these are all elements in a home that professional stagers can advise sellers on.  Don't allow the "noise" that certain clues could give off...after all, if a house is for sale, it's all about the HOUSE.  Don't allow certain clues to jeopardize how prospective buyers could interact with the seller during negotiations.

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) over 7 years ago

Melissa great post and very true thank you for sharing it and the video is great., I need to figure that out and try it for myself. Have a blessed day.

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) over 7 years ago

Interesting point, I would advise a buyer to take them down, and yes I think it's stupid, but buyers do form opinions immediately.  More importantly, they are trying to sell their home, so either they turnoff potential buyers or they wait until the election is over.  We can only advise... people are very passionate and sometimes a bit stubborn about some issues.

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) over 7 years ago

This blog does not allow anonymous comments