St Augustine, St Johns County Real Estate & Home Staging


How to Use 'Short URL Clicks' to Increase Your Blog Traffic.

If you are currently using Active Rain for your real estate blog and spend any time trying to determine your traffic flow, I strongly recommend that you read this blog. I know for me, I'll be trying this in the future and am enormously interested to see the results. 

Using Short URL's on Activerain to monitor blog traffic

Are you someone who spends a lot of time reviewing traffic stats to your website or blog?  Do you understand what the meaning of those stats is? But probably the most important question is...are you using the information from the statistical report to assist in determing where you should focus your blogging efforts?

I'll be the first to admit that I should probably pay more attention to my stats.  Well, today I was looking at the Active Rain stats for 'Short URL clicks' to my blog.  As you can see, I do not consistently create a Short URL. (pretty simple process - simply click the blue link at the bottom of your blog post and Active Rain will automatically generate one for you.)

Another way to use the 'Short URL' link...

Short URL's are great for posting to sites like Twitter which only allow 140 characters.  But, I would suggest that their use can give insight into what posts are most effective when used in conjunction with the other data on views and clicks to any individual blog post on Activerain.

Short URL's allow you to PINPOINT exactly where hits are coming from and what people who read your blog like.  

This is because by clicking a link, they are giving you valuable feedback.  For instance, consider using the Short URL rather than the regular blog post address for your Facebook page.  Monitor the results and see if this differs from when you post on Twitter or link a blog post to Linkedin.

Using a Short URL in this way expands the information that your blog post stats can deliver to you about who your readers are and what they would prefer to read.  I think I'm going to start taking my own advise. :)


Lola Audu, CRS, GRI e-Pro ~ Audu Real Estate

Lola Audu, is the Designated Broker & Owner of Audu Real Estate.  Our company specializes in helping people buy and sell homes in the greater Grand Rapids, West Michigan area. You can contact us via e-mail @ or by phone at 616-791-0511. Thanks for visiting our blog.  Here are links to some of our most popular posts for you to enjoy!

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 5 commentsMelissa Marro • September 22 2012 05:25PM


Melissa: I was just going to read this blog when I saw your reblog. I am definitely going to do this from now on.

Posted by Hella Mitschke Rothwell, Hawaii & California Real Estate Broker ((831) 626-4000) over 7 years ago

Melissa... I am sure this is wonderful information, and very useful for many.  I just wish I had some clue what you were talking about.  You know... the "big picture."

Maybe if you explained this in a video... it would make more sense to me.  Gee... I wish I was more of a "techie."

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) over 7 years ago

Hella - I think it will be an interesting experiment... 

Karen - Maybe I'll try to do a little experiement then do a video, but here's the basic gyst as I understand it. 

Write your blog. At the bottom, after you have published it, you can click, "create short URL"

It will give you a link that is much smaller than the typical URL. 

Now, use that to share in specific locations, like your social media sites

The traffic will then tell you how many people came from that link, vs the usual URL. This is a good way to determine how many people click on the link from google searches, vs the ones that are connected to you on FB, etc. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 7 years ago

Oh, the traditional clicks also shows AR counts... so using the short URL will elminate that factor too. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 7 years ago
Melissa, I hadn't sen this post before so thanks for reblogging it. I have actually been using the short URL in that way, just not very consistent. Definitely for FB but also when I include a link in my e-newsletter, it works well.
Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) over 7 years ago

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