St Augustine, St Johns County Real Estate & Home Staging

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Home Staging may not be rocket science, but IT IS A science!

Someone posted something rather nasty to me earlier to day and ended it by saying, "Home staging isn't rocket science, no matter how many blogs you write about it." Wow. First of all the hostility - take that somewhere else. Next, it may not be rocket science, but it is A science

Home staging is the careful placement of furniture, artwork, and accessories to help control the buyer's eye and show off the home's best features. It typically involves an in depth understanding of the pyschology (science) of how people walk through a home and what nearly imperceptable signals they pick up.

For instance, a buyer may walk through a home and find dust along the air intake vents. If there is enough of it, without even mentally saying it, their mind comes to the conclusion that the home may not have been well cared for. 

If a seller leaves too many personal photos and objects throughout the home, a buyer may have a hard time imagining themselves in the home - because they are imagining the seller's life there. 

Laundry, to-do lists, or overgrown landscaping may signal to a buyer that there is a lot of work needing to be done here to maintain the home. This may make them decide not to buy.

None of these items in and of themselves are the least bit abnormal for anyone. We all may have these issues from time to time. When selling a home, every detail, including the seemingly insignificant can cause a buyer to choose one home over another. 

So while home staging may not be rocket science, it is a science. Think of it as buyer pschology. 

 

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comment balloon 14 commentsMelissa Marro • July 28 2012 09:14PM

Comments

Helping the buyer to see and experience the benefits of any home is the goal of preparing it for sale. Staging is just one of many useful tools we use.
Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) almost 8 years ago

I don't know that any of us presume to be Einstein...we do all know that what we do is a combination of practiced disciplines to get the house sold...there are pig tail pullers everywhere....just do your best and not to worry about others.

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) almost 8 years ago

I'm with you Melissa, Not everyone 'get' it or appreciates it, but Staging does make a difference! The nay sayers can just sit in their homes and wait for a buyer who will offer them peanuts becasue of the condition of their home. Because that is what happens...

Posted by Peg Barcelo, The FlufftasticStager from Summerland, BC (Fluff My House! Home Staging Inc. 250.486.6369) almost 8 years ago

Definitely a science and method to it.  Major home builders pay big bucks to home stagers to properly decorate their homes to sell.

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) almost 8 years ago

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Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) almost 8 years ago

Wow.  Who would expend their time and energy to express hostilty?  Someone with listings that have sat on the market too long?  I worked with one of my fave agents the other day, prepping a house for photos.  She said she was amazed at the little things I picked up on - such as removing the matching over-sized pillows from the sofas - they made the furniture, hence the room, seem too small. 

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) almost 8 years ago

Michelle - Yes! It is part of the plan. It is one of the many coggs that make a successful transaction for the seller.

Sally & David - pig tail pullers. I love that expression. thank you!

Peg - and while they are sitting will often spend tens of thousands in price reductions, blaming the agent for the home not selling.

Rob - Thank you for the feature! You are exactly right. Why don't sellers (and agents) seem to understand that there is a reason for builders to spend money on model homes? If it works for them, it may just work for you (and at a fraction of the cost). 

Julia - It's the little things that we are best at. People often think stagers are just managers of the furniture and accessories, but that's only part of it. What we really do is understand how buyers think and how to make them fall in love with a property by showing off the best things about it.

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 8 years ago

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Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) almost 8 years ago

Yay! Thank you for the cookie Marti!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 8 years ago

It is very much indeed a "science!  We are called upon to create the "chemistry" between the buyer and home.  And, you are an A+ stager!

Posted by LISA BOND - BIRMINGHAM HOOVER HOME STAGER - (THE STAGEHAND HOME STAGING AND REDESIGN SERVICES) almost 8 years ago

love the science reference Lisa.... clever! (Oh and thank you!)

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 8 years ago

Well said, Melissa!  If I only had a dollar for every time a client or even an agent has said "I wouldn't have even noticed that" or "I never thought of it at that way."   It is a science!  I love your term "buyer psychology" too!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 8 years ago

Every person makes comments from their own perspective and with their own filters. That's why we scientists know how to get inside their heads...perhaps we need to add psychologisits to our hard-earned credentials. Well done Melissa take the high road always:)

Posted by Dana Smithers, PRES Staging Training, Redesign Training & Busines (PRES Staging Resource Centre ) almost 8 years ago

Sharon - exactly. I had a conversation with several agents recently and they were surprised at how I looked at things differently than they did. Often what they viewed as "unfixable" were very fixable things.

Barb - as long as they call you, right?

Dana - If only the AMA would let us get away with that? lol.. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 8 years ago

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