Home Staging helps to control a buyer's eye, with careful placement of furniture, art & accessories, so as to minimize the flaws of a home while enhancing the positive aspects. We help any home, regardless of age or occupancy status look and feel like a model home so that buyers will emotionally connect with it, increasing the odds of a quick sale at the highest possible price."The commentary of your participants has also left us somewhat baffled. “I don’t believe that staging adds any value except that it gets a property sold when others just sit and sit. To go in spending money and expecting it to improve the dollars in your pocket (whether you spend $100 or $10,000) is just unrealistic. I personally sold my home after upgrading to the tune of $15,000 to an already updated home, and I didn’t get more money but I got it sold.” - Uh yea-ah. That's the point. The fact that home staging helps the home sell more quickly, thus reducing carrying costs, price reductions and perceived value by potential buyers IS value. We all know that the longer a home sits on the market, the lower the offer will be. What is the cost of the FIRST price reduction? It is usually at least 1/2 - 1% of list price. That means an average family home (approx $180K based on national NAR stats) is $9,000-$18,000. Having been one of the nation's top home stagers since 2005, I can tell you that I've never seen $10,000 in staging recommendations on a $180K home. The average is usually under $2000 for that price point. Let me address another favorite one: “We’ve found that we do our own home-staging vs. hiring a professional stager. The professionals we’ve hired in the past cost a lot and the home still sat on the market for over 6 months.” I would LOVE to know if the agent who provided this quote actually picked the best stager or the cheapest. We are not all created equally. I would strongly recommend home sellers or agents considering DIY vs Professional Home Staging read Juliet Johnson's blog about it. Watching a firestorm of comments in a private facebook chat last night after we viewed this blogs, here were some comments from uber successful home stagers about this phenom of poorly trained (and often cheap) stagers.
- "got one of those pro stagers here who gives them a staging kit. oh yeah...plus if you watch the staging shows that automatically qualifies you to be a stager. I actually went to a networking event, met a Realtor who had her young hairdresser with her who stages because she has a flair for decorating. ARE YOU KIDDING ME?"
- "I just got some photos from a photographer I know, he was shocked at the junk in this $800K property he photographed & he wanted to share his horror- the Realtor said she got the job "cheap" and it showed, I just don't understand what they don't get in this price point of home or think that "towels and fruit" work."
- "I am turning away any vacant jobs that cannot afford to do it right. They're turning to "budget" staging companies and comparing prices - I told them you will get what you pay for and I would not be able to comfortably stand by a product I don't believe in or will work in their price point."
- "I will tell prospects to go to websites and check portfolios when they tell me that my competitors are only charging X - if they want stick furniture & random pieces in their homes then by all means shop "XYZ co." I am not them and have a brand to uphold."
- "This issue is hot right now for me because I've gotten push back lately about pricing - which I am not budging on, I can't because the furniture rental companies charge what they charge and I'm not working for free. Until we all start to value our selves and our businesses I continue to say this industry will remain small and not totally accepted by the RE community."
Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging
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For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).