St Augustine, St Johns County Real Estate & Home Staging


Are you filling out your SIF stats?

Tonight I finally had a few minutes to do my SIF stats to fax over to Craig.  (I also faxed about 10 of them right before our roundtable a few weeks ago.)  I have to say I'm really enjoying the process!  It reminds me to keep stats and helps me do this!  What I've learned is that my stats are pretty darn good!  I can't wait until we get info on how to compare ourselves to others on both a national and local level -- hint hint Craig!


Form copied from SIF homepage for your downloading pleasure...

here's the info I gathered tonight for Craig (End date is based on contract or close date):

House #1   Staging start date  10/08/07  End date  11/26/07  DOM prior to staging?  36

House #2   Staging start date  08/10/07  End date  12/03/07  DOM prior to staging?  0  (this is 2 of 4 units in this townhouse to have sold based on the staging ... the other unit went under contract on 11/08/07)

House #3   Staging start date 10/15/07   End date 10/25/07  DOM prior to staging 145

House #4   Staging start date  11/05/07  End date 12/18/07  DOM prior to staging?  81


I think the form will actually make it much easier to keep track of the stats for our company as well as the purposes it was originally intended for.  Thanks Craig!  Speaking of which... where have you been lately?


Statistics listed are intellectual and proprietary information for use by First Impression Home Staging & Interior ReDesign, LLC authorized members and agents ONLY.  They may not be used without express written consent by an authorized agent of said LLC. 


If you would like information on how to get First Impressions Home Staging & Interior ReDesign to stage your property, please email: or call (843) 822-2622


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 7 commentsMelissa Marro • December 20 2007 06:18PM


Hello Melissa, I have a bunch to get on the form and send him.  I really thought that December would be the month to take care of those housekeeping type issues but it just has not slowed down for us. I'm determined to get them done by the end of next week.
Posted by Gary Barnett, Home Matters Property Stylist Group, Indianapolis (Home Matters) almost 11 years ago

I need to do this I have not done this AT ALL. I am printing the form now. I will look up my files and copy to the form, thanks

Phyllis Pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) almost 11 years ago
No but I will, I promise.  I think this will be so much more valid than having one organization take only those they want to publish.  This is an industry (non denominational) look at statistics.  Thanks for thinking of it Craig, and thanks for reminding us Melissa.  Terrylynn:-)
Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - almost 11 years ago
Hi Melissa, I plan on getting mine in too. Just a question though... how do you feel about putting the Realtor's name on it?.... hummmm, I am not sure about this, what are your thoughts?
Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) almost 11 years ago
Lori Kim, In cases where I can't give a contact for verification, I'm simply going to fax along the "Sold" listing sheet.  If that won't work for the verification process then it will just have to be rejected as part of the numbers.
Posted by Gary Barnett, Home Matters Property Stylist Group, Indianapolis (Home Matters) almost 11 years ago

Lori - I actually have no problem putting my agent's information on the forms.  The agents I work with are always willing to provide testimonials, etc because they know what I do works for them.  If they received a phone call or email regarding the benefit or confirmation of dates, etc would not be an issue.  On the contrary, I think to some degree having some system that shows the industry is 'checking up' on our statistics to confirm they are real and not blown up to suit our own needs is a good thing...

Agents have MLS to show stats, the local boards can verify information with legal filings... we have none of that.  In a year or two when staging is more popular it will be helpful to show the statistics we've been given are PROVEN and VERIFYABLE. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) almost 11 years ago

Thank you Gary ;) I do work with FSBOs sometimes and I just didn't want to put their info down or a brand new REA. That is a choice that I can make later. I do agree with Melissa...

We do need verifiable stats. Absolutely!  I too have no problem with the agents that I have been working with.  They would welcome the check up actually.  They are the ones selling the homes right now.

My hesitancy was with the custom home builders who are trying to bypass a Realtor. Yes, they are finally realizing that after months and months on the market...they may want to show the home as livable space ;) and Stage it. I guess that they are verifiable too. I was just thinking about their depressing stats of DOM so far and adding more statistical inquiry.  After all, if the Staging does help sell the home... we can find some happy client to justify it. 

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) almost 11 years ago

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