St Augustine, St Johns County Real Estate & Home Staging


Turning Victorian Beachy for less than $500

What would you do if you had a $1.8M home in beautiful James Island and it had already taken over ONE MILLION DOLLARS IN PRICE REDUCTIONS?  This agent called in my team.  I was preparing for a staging & redesign class and thought this would be an excellent final project....

A little background.... This home is located on deepwater in beautiful James Island, near Folly Beach.  Most of the local properties are considered beach or vacation homes.  Does this home look like it fits the targeted demographic?







We were given a $500 budget for accessories & rugs.  With that said, THE REVEAL.....  Do you think it fits the targeted demographic now?










 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 17 commentsMelissa Marro • November 09 2007 03:56PM


A+++...I was looking for the velvet ropes and stanchions in the "before" pictures - very "look, but don't touch!".  A huge breath of fresh air went through!  Julie
Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) about 11 years ago

Very nice! I can't believe people would drop the listing price that much instead of having the home staged.

What a difference you and your team of students made. Congratulations!

Posted by Roberta Anderson, Hearth & Home Staging, Staging Kitsap County (Hearth & Home Staging) about 11 years ago


Nice! Removing those dark & oppressive draperies, the fussy items in the bedroom, rugs.  Makes a huge difference.  I have experienced home sellers who have years of investments in antiques, old expensive oriental rugs, custom drapes, etc who just can't believe that showing off these expensive items does not help sell the house! I haven't had alot of success in changing their minds, especially when the realtor has gushed over the furnishings in an attempt to get the listing.....


Posted by Kathy Riggle, Houston Home Staging (STAGING SMART N SOLD) about 11 years ago

Melissa - I can't believe what you manage to do on such limited budgets . What a difference you made to this home! I am guessing the class all passed with flying colors:)


Posted by Stephanie Heron, Weeber - Dressing Rooms (Dressing Rooms LLC) about 11 years ago
As always, another one of your fabulous jobs - even though it was a class - it was you who taught them! I'm amazed at the transformation on sucha  limited budget. Girl, you are extraordinary.
Posted by Anthea Click, Nashville Home Stager - Selling Nashville, TN homes quickly! (Fresh Perspectives - about 11 years ago
WOW!!!  The transformation is fabulous!  What a great experience for the class.
Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) about 11 years ago

Melissa, Beautiful styling and fantastic teaching practicum! What an awesome experience it must have been! I would say you captured your target market perfectly, as well!

Posted by Julianna Hind, REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA (eXp Realty) about 11 years ago
Love the change its neat and clean. Wish they would have given you 500 more for a few more accents. Great job!
Posted by Fernando Rosado, 561-906-0050 or 561-840-8950 about 11 years ago

Thanks everyone for the great comments!  Getting them to do this job period was like pulling teeth!  The home isn't even on lockbox.  They want to sell, but aren't making it easy.  It would have been great to have a bigger budget, but then I might have liked to have had some for my time then.. lol.  We were only able to have this because it was class and would only charge for supplies.

I do think my students did an excellent job.  They were able to find great objects in drawers and closets & really make them work!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 11 years ago


What an incredible transformation of an Occupied home!  Your class did a great job modernizing it yet still keeping the charm intact.  Removing the excess and fussy furniture went a long way to making this home more appealing to potential buyers.  Great job!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) about 11 years ago
Melissa, what a fun class day that would have been.  It isn't too often you get to stage a home of this caliber.  Looks great now.  Hope it sells very, very quickly.  Betty
Posted by Betty Haney (Haney Consulting) about 11 years ago
The great thing was that they actually let us do our job... how often does that happen?  They really want to sell this property and decided to let us do what we do best without second guessing us!
Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 11 years ago
If anyone ever doubted staging works,  this should be the proof perfect.    Great job with limited resources.
Posted by Connie King about 11 years ago
Melissa, they did a great job!  Good bones and nice furniture existing helps a lot!!  I am sure they didn't mind letting you do the job for $500......what client wouldn't love that opportunity??!!!  Hope it sells quickly-it looks super!  Regards-Kathleen G
Posted by Kathleen Garvey, Denver's Neighborhood Expert - Listings & Sales (HomeSmart Cherry Creek - Denver) almost 11 years ago

It is great when clients let go and allow the Stager to work uninhibited.  Great job!!!


Posted by Tarenia (Stage It & Redesign Professionals) almost 11 years ago

I love the changes made in the living room.  More specifically, the window treatment went from such a dated look to something spectacular.

Excellent job. 


Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( almost 11 years ago
Your students did a great job. It always makes me shake my head a little when they'll take a one million dollar price reduction, but only give $500 for staging!
Posted by Rebecca Invisible Assistant VA (InvisibleAssistant Services) almost 11 years ago

This blog does not allow anonymous comments