St Augustine, St Johns County Real Estate & Home Staging


Market Ready Real Estate helps Home Stagers create professional Consultation reports

For those of you who don't already know it, at the RESA Convention I launched Market Ready Real Estate - an online home staging consultation program.  While I always love helping homeowners get their homes ready for sale, writing the staging reports were time consuming and tedious.  I have considered doing walk-n talk consultations many times but I always hated the fact that nothing would be left behind for the homeowner or the agent (who has often paid for the consult).  I've tried checklists and booklets designed to streamline the staging consultation process, but I really disliked the fact that it didnt' feel pesonalized to that client.  They also get pretty costly - some cost $5-7 each and that's if they aren't personalized! 

I've been waiting for a better way.  Last year, the how finally occured to me.  The next step was to find a programmer who could handle it.  Who better than one of the original programmers of Active Rain?!  That's right, Matt Heaton, one of the founders of AR has helped develop this program for me!

Let me take you through the program step by step.... First, create an account and select "new consult"....

online consultation

Once you "save and continue", you'll be offered the opportunity to add a photo to your report.  (Your contact information is all stored in your report settings.)

The program will convert this information to a cover sheet that looks like this:


The next step is to select the rooms .... This is a simple drop down menu.  The best part of the way this works is that you can go room by room - in the order that works best for you!  It is not predetermined.  Additionally, you can select as many of the bedrooms, bathrooms or other spaces that there are often multiples of.  You completely personalize and customize this to the needs of the home you are staging. 

market ready

After you have added the room selection, you will be given a list of room recommendations.  This not only makes a consultation easy but for the new stager, helps remind you of what exactly you should be looking for in each room.  Don't see something on the list?  There is the option at the bottom of each list to add custom items.

home staging consultations

Add you can see, if you need to add more information to your recommendations, you simply "add note".  Only the items that you select will show up in your report.  The homeowner will never know that you are simply using a "checklist" style program!  It doesn't feel like one because it's still completely customized to your client's home!

Once you have saved your selections, the program will look something like this:

online home staging

If you need to move rooms up or down on the report, just use the arrows next to them.  This is great in case you realize that you forgot to add in a closet, pantry or some other space.

Did I mention that you can easily upload photos for your home staging consultation report?  No more resizing needed!  Just simply browse, select and upload your photos and the program will do the rest!

upload photos 

Once you've completed all of the rooms in your report, simply click "view pdf" - or you can email it to your client directly from the program!!

home staging consultation

This is what your final report will look like for you client (please note that this is NOT a real report so the photos and recommendations will not necessarily match up)

home staging consultation

So, if you've been looking for a better way to create home staging consultation reports, consider trying   The cost is very affordable (only $19.95/month, $200/yr for unlimited reports and now the option to pay for credits so you can extend your value).  You can also try it out - free for 10 days (you will be required to set up billing through paypal). 

Oh, did I mention that this is a web based program and that you can access it on your iphone, ipad or droid mobile phone?   I actually did a full report at a client's house, on my iphone, in less than an hour.  When I got back to my office all I had to do was upload the photos. 


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 5 commentsMelissa Marro • July 19 2011 06:00PM


Melissa, you're a genius! This streamlines the process..... I'm going to check it out thoroughly....


Teri - I hope you give it a try... there is a 10 day free trial.  Let me know what you think about it if you do!

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 7 years ago

Hi Melissa, The Report is fantastic, and when I have the opportunity I will use it....... great work from a great mind..... you keep making things "better and easier" for our industry!  What are the "credits"?


Teri - The credits are for those who don't do enough to sign up for the annual or monthly fee.  They can order credits and use them as they need them.  1 credit = 1 report.

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 7 years ago
Melissa, What a great idea!!!
Posted by Debbie DeMarco (Staging by Design, LLC) over 7 years ago

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