St Augustine, St Johns County Real Estate & Home Staging


RESA Call for Speakers.... Submission packets due by July 30, 2011

We are super excited to announce the planning for RESA's conference is underway. If you had the good fortune of attending the conference in January, you will recall what an amazing time we had. Next year in 2012, our goal is to put on an equally amazing conference.


If you did not attend the conference, visit our conference site to get a glimpse of what it was like. We have photos, slide shows and video that captured the essence of the convention.    


If you would like to register for the conference and get early bird registration. You may visit the conference website directly as well 
Based on the feedback from this years conference, we are looking for speakers on the following subjects:

Based on the feedback from this years conference, we are looking for speakers on the following subjects:

How to build your own Inventory (furniture and accessories)


            Warehouse space


            What to purchase

            How to buy inventory and where to store


How to gain additional business/revenue:


            How to get more staging business

            Top 10 tips to reduce costs, increase profits

            Business Coaching 

            Who is making a profit and how they have a sustainable business

            How to charge more

            How to keep the business profitable

            How to budget/forecast

            How to cut costs

            How to take your business to the next level


Time Management:


            How and what tasks to delegate

            Benefits of using a virtual assistant

            How to optimize your time

            Keeping organized

            System work flows  




            What are others charging



Financial strategies for expansion (specific to adding individuals):


            How to add employees

            How to orchestrate adding independent    


            Difference between contractors (1099's) and employees

            Handling multiple employees/contractors

            When to hire

            Who to hire

            How much do you pay them

            When will you know it's time to bring on employees

            What to avoid





            How to refresh your brand

            What works, what doesn't

            Attracting the perfect client

            Marketing on a budget

            How to conduct seminars




            Benjamin Moore color trends

            Fresh ideas

            How to create a look that captures buyers

            Why neutral isn't always right

            Staging large homes

            Staging model homes





            Dealing with the economic issues and convincing prospects  

            that staging works

            Staying positive in a down market

            How to deal with unethical stagers

            How to deal with a difficult client




            How to become a photo expert

            Insight into "photo styling"


Social Media:


            How to use social media effectively

            Fresh blogging ideas

            Fresh newsletter ideas

            Hands on training (bring lap tops)


To be considered please submit:

  • A detailed outline of the topic you wish to speak on
  • A detailed bio including any speaking experience. Include all talking points. Include either a link,  DVD, CD of a speaker demo.

Restrictions: Presentations that are "sales pitches" will be rejected. Presentations must give valuable information to attendees and not be oriented to sell your products or services.



Time Frames: Each speaker has 50 minutes to speak and 10 minutes for  Q&A


Fees: Speakers will receive their conference ticket for free for speaking.  


Deadline to Submit: July 30, 2011

Submit to:

RESA-HQ, Speaking

2274 Partridge Dr.

Valley Springs, CA 95252

or via email to


Demo packets will not be returned. Previous years speakers do not have to submit speaker demos.


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 0 commentsMelissa Marro • July 19 2011 05:02PM


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