We completed a staging in Huger SC today. The property is new construction. Prior to staging the agents (who actually are friends of mine & have never used me for vacant properties) paid for a visual tour. Here is a link to that tour... http://www.visualtour.com/shownp.asp?sk=16&t=1225069
Tonight, after staging, I completed a RES. I use these to show the potential of staging to my clients & regularly send them to potential clients rather than before & afters. I feel they really give more of a feel of the home & what you are trying to sell.
Now the question is after reviewing both tours, which one would make you want to view the home in person? I personally believe staging works when the home is properly promoted by the agent, which includes updated photos & visual tours or RES. When this element is not done, the staging rarely actually works. You do afterall need to get the clients through the front door before they'll buy it!
This particular staging cost the builder $1800 for 3 months furniture rental, staging & delivery fees. My company owned all the furniture.
To find a stager in your area, visit www.StagingAndRedesign.com, already a stager? Join First Impressions Home Staging & Interior ReDesign today!
----------------------------------------------------------------------------------------------------------------
Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as the Executive Director of Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com. Below is a list of Marro's current CSP Certification class dates:
February 6-8 Charleston, SC
February 16-18 Austin, TX
March 6-8 Atlanta, GA
March 13-15 Raleigh, NC
March 20-22 St. Petersburg, FL
April 10-12 Knoxville, TN
May 4-6 Covington, KY
May 18-20 Charlotte, NC
July 5-7 Memphis, TN
July 10-12 Charleston, SC
The ONLY thing I like about the vacant tour, was that you got a glimpse of the backyard and a closer look at the kitchen countertops. It did give a little more glimpse of that one bedroom, though distorted by the 360. Oh, I HATE that music.
The staged one looks wonderful, much more inviting! Great job, Melissa!
-Susie
Stacey - The problem with the first one, to me, is that it doesn't really say much about the rooms. All you are looking at is blank space. This doesn't give you any true idea of the home.
Susie - I actually went out to the yard to take a photo, but it was overgrown and didn't think that would be a selling point.
What does the graphic say?
Melissa,
I absolutely love those striped chairs you have in the living room. They are fantastic....I'm jealous! haha Your RES will sell the home over the other tour. I hate the way some tours "spin". It gives me a sick feeling in my stomach. That's just one reason I like RES since that's not how the tour shows off the home.