I recently had one of my great client/agents refer me to another agent for a home that needed a little help. I provided them with a written consultation & then did 2 follow up walkthroughs to tweek some final changes. The homeowners weren't originally sold on the idea of staging, but explaining what a difference it could make in their final sale price & showings... well, they finally were sold on the idea. They did all of the changes themselves (Ok, they didn't paint or lay the new floors, they hired someone to do that). The after photos are actually photos I pulled out of MLS today.
Disclaimer: The before photos were taken in the midst of preparations for the selling process. Their home was not yet listed & would not look like this on a daily basis. This is the mess you create as you declutter.....
They completed almost everything I advised. I think they did an outstanding job & have no doubt they will make back every penny they spent!
When you are looking for a way to set your home apart in today's market, sometimes the best thing to do is call in an expert. Agents, would you have advised your clients to make these changes? Would you have had the power to persuade them and explain the benefits properly? Is the cost of a consultation worth the changes in this listing? How much less would you spend in marketing costs with this one, vs the first? (This home had been listed with another agent prior to me coming in. When the home didn't sell in 6 months, they fired the first agent and hired a new one... the one who called me in. Who will get more referrals from this job?)
Staging a home is almost always less than the cost of the first price reduction.... what are you waiting for? Let us help you move your unsold listings, or help you get new ones by offering our services in your listing presentations!
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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as the Executive Director of Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com. Below is a list of Marro's current CSP Certification class dates:
February 6-8 Charleston, SC
February 16-18 Austin, TX
March 6-8 Atlanta, GA
March 13-15 Raleigh, NC
March 20-22 St. Petersburg, FL
April 10-12 Knoxville, TN
May 4-6 Covington, KY
May 18-20 Charlotte, NC
July 5-7 Memphis, TN
July 10-12 Charleston, SC
Beautiful work, Melissa...what good taste...I'm sure they're very pleased!
Nice job. Paint is alwyas such a good investment, but one many are SO reluctant to make!
Kim Dillon, Creative Eye Home Staging
Melissa - Tremendous difference. That house looks like it really is move in ready! Recently I did a consultation for homeowner couple that were DIY'ers. I cannot wait until they call me back for a final consult/stage - I'm sure there will be very little for me to do as these folks just needed a little direction in terms of updates, painting, etc. Lucky for them their agent called me in before they put the house on the market to begin with and so when the house hits the market it will stand out from those in the area at that price point.