Here in Charleston there has been a trend of converting the old to the new... older homes are updated and brought back to life. The revitalization of the downtown area is overwhelmingly wonderful. Sometimes it seems that well meaning 'flippers' and investors stop a little short of creating what will really make the difference in geting buyers on board. Remember, the neighborhoods are mixed & buyers are banking on the future most of the time. When the are left looking at only the shell, what will they see? Let's look at what one San Fransisco investor decided to do when converting this 4-plex in Downtown Charleston...
After spending tens of thousands of dollars converting a property to sell to modern buyers, why not spend a little more and actually show what the home can look like? Let them remember the inside of the newly refurbished home, connecting them to the lifestyle. This will help them forget that the neighborhood is only half done...
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
I love these before and after pics, Melissa.
And... I couldn't agree more. I've had the good fortune of working with some investors for a while now and they're now "budgeting" for staging.
Last but not least... Congratulations. Your post is being featured in the group Staging Before & After Pictures.
Kathy
I like the before pictures it looks more homey kind of lived in look and feel. Just joking they look really nice.
Cheers
Scott
Susan - the home was already painted, so I really don't know.
Betty - I'm a huge fan of owning the furniture if you can get storage fairly reasonably (this may be more difficult in areas like CA) My rental bill was in the $4000/mo ballpark and I decided I wanted that myself!
Rachel - thanks!
Melissa -We have enjoyed reviewing your website. You have inspired us in many ways - but
we are new to staging vacants and have questions. Do you work with contracts or just present
proposals? Also does the client pay for the rental of the furniture upfront & the staging fee when
complete? We are also concerned about the liability. Do you carry commercial liability policy for
your business? We would love to know when you will be teaching a class again and what it
entails?
Thanks for any advise!
Kathy & Cathy
Kathy & Cathy - I work with contracts & proposals & definately carry commercial insurance. Because I specialize in vacants, contracts are extremely important in protecting your inventory & interests. The way I charge for vacant home staging varies from home to home but generally speaking they pay in 3 ways....
I determine which of these options is going to be offered depending on what I feel the needs of the client as well as my needs (what the job requires vs what I have on hand) are at the time.
As for my classes, I have the dates listed on my website, www.StagingAndRedesign.com as well as benefits of simply becoming a member if you are already trained. I will contact you via email regarding what the class entails, etc.