Ok, I know model homes are 'overstaged' most of the time. They have that 'designer flare' and builders pay big bucks for them. Most of the time I love going through them, but recently I've been noticing a trend here in Charleston... it's not one I get. Let me show you photos of the model home I was in today. We are staging a home with the same layout as this project only 1 block away. This is the same builder... the home isn't selling the way they hoped and so they are going to stage another unit.... only using a stager, not a designer....
Ok, now how many of you stagers, if you saw this in MLS, would contact the agent to advise this home needs to be neutralized? I'm a huge fan of fun, whimsical, and bold - in my home - but is this really what buyers want to see when they are looking at models? Do you feel like this home is really helping the builder sell their floorplans? Personally I would say the fact that we are staging the same floorplan in this subdivision, with the same builder, the answer is NO!
How much do you think the builder paid for this designer look? How much would they save having a professional stager 'stage' it? Our bid is $3200 for this 3 bdrm home (3 months, every room & front porch) I'll post photos after we finish next week.... we'll let you decide which you prefer....
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com




O.k.--I know that wallpaper has made a come-back....but THAT is....hmmmmmmm...what's the politically correct word.........oh, can't find one...TACKY!
You're definately NOT missing anything....can't wait to see your pic's.
Julia
Holy smokes, I am speachless! My first reaction, is OMG, it needs "staging". This is over the top!!!
I can hardly wait to see what you will do Melissa!
Julia - your post cracked me up.
Melissa - Overdone isn't the word for it! It's a mess from the word "go."
Can't wait to see your photos!
Kathy
It looks like whoever did this had their "dream house" in mind and went crazy with the budget. This is really too distracting for the buyers. They will end up looking and commenting at the decor, not the house.
Cheers,
Cindy
My memories of this model home are flowers, pink, green, busy, busy, busy (mostly, stripping wallpaper!) Oh, yes, where were the windows, and the architectural features? That's what I love about staging - it only focuses on the room's selling features...not the 'trendy' decor. I know you will do us all proud when you stage this place, Melissa. Thanks for illustrating the difference between staging and (over)decorating!
Wendy Casey
A-List Home Staging
Melissa, yes --- they are two different things completely. I cant wait to see your project.
I'm a stager and this is just too over-the-top! Can you visualize a 6'.5" guy being comfortable with all the "fou fou?" I know if I dragged my husband through a model like that his first comment would be no way!
I agree with you that the models are over-decorated today. Very often the decorating takes away from the basic architecture of the home (although being on the East Coast I'm a big fan of molding and architectural detail)
I agree with Diana.... I felt a bit Dizzy after looking at those pic's,
can't wait to see you work your magic Melissa,
Best wishes, Brian Bloom ~ All In One Staging
I agree with Joelle and others... my first thought was - some of this place needs to be staged! Melissa, I know the builder is going to be amazed at how much faster your staged one does than this one! Best of luck to you and please keep us informed.
Pam Ives - Homestagingofwilmington.com
Hi Melissa, Holy Moly! That's visual abuse! No place to set your eyes and completely distracting. You almost forget what you are supposed to be looking at...oh, yeh, the house!
I understand that the decor in the Models is supposed to help create the vision of a lifestyle for prospective buyers, but that decor is way too specific in taste. Yeh, I'm with the others...see if you can get back in there and redo it once you do the other house. You'll show 'em how it's done!
These are great examples of text book stuff - the difference between designing for people who live in a home vs. styling and merchandising a property for sale, i.e. staging. One would have to assume this is what the designer and her family would do with the condo if SHE were living there. It's specific, not generic and I think the public are getting used to generic, and don't want designer anymore.
That being said, in my area of Short Hills, there's a fanciness, a look of Luxe that people will still pay a premium for.
Can't wait to see your version! They must have been getting kickbacks from the paper hanger! :)
Kim Dillon, Creative Eye Home Staging
I have a bit of a theory on these over-decorated models. Most of the models I have been into recently have been for rather boring, plain tract homes - if you walk out of the model and into an empty available house in the same development you would not believe it was the same house. I think they might be over decorating to disguise the fact that some of these houses don't have any architectural features to show off so they seduce the buyers with a lifestyle they aspire to but are unlikely to achieve. A $300,000 home with $150,000 dollars worth of furniture in it! Not to mention every upgrade available. Don't get me wrong - I would love to get my hands on a builder's model and their budget and I am in awe of the designers and the ideas they come up with. But I think you will do a fabulous job on your more limited budget Melissa - and I am sure the builder will be delighted.
Stephanie
For the love of Pete! They ARE trying to sell these homes, right?
Jinkies...
I love looking at model homes but, agree that they tend to be over the top... What I've wondered is...why hasn't anyone REALIZED that, yet???