This seems really kind of interesting to me. We finished staging a home today that was called 'dark' and 'very vanilla' by agents & buyers alike (prior to us getting our hands on it.) We were there until 11:30 last night staging and had to bring in just a few things this morning. While we were waiting for the furniture to arrive my assitant and I kept commenting how dark it was... the buyers were definately right. We, of course, added lamps, etc hoping the agent would come turn them on before buyers walked through. We even thought of putting them on a timer.
This morning when we arrived, surprisingly, without a light on in the home the home was brighter! Somehow the furniture made the difference. We are assuming that it broke up the patches of dark with splashed of color & shimmer. Your eyes had more to look at, so they did.
Today I went to another vacant listing presentation. The complaint from buyers was the same. Dark.... I told them the story of the home we did today and walked away with another job and signed contract. I explained that I'm not exactly sure how it work (the dark to light thing) but that it does! I find it very interesting...
Here are photos of the completed home....
Some additional photos that I don't have before photos...
This is just another example of what staging can do to help bring life into an otherwise dark & drab vacant home. In this highly competitive market, shouldn't your clients be getting every edge they can?
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com




Why Charles, yes it does! Hey Melissa, great job. Yeah, you can totally see what you mean about the light, and I agree it makes no sense logically though I jsut thougth of this:
You know how when one looks at an empty room, normal people have a hard time seeing how big it is. Once we have furniture in place, there is suddenly a frame of reference and you can clearly and easily see how big the space is likely to be. Must be the same with light. Only by adding dark pieces can you see how light the place really is?
You got such style; I l-u-v looking at your work. I like the life imitating art in the Dining Area.
J
Why Charles, yes it does! Hey Melissa, great job. Yeah, you can totally see what you mean about the light, and I agree it makes no sense logically though I just thought of this:
You know how when one looks at an empty room, normal people have a hard time seeing how big it is. Once we have furniture in place, there is suddenly a frame of reference and you can clearly and easily see how big the space is likely to be. Must be the same with light. Only by adding dark pieces can you see how light the place really is?
You got such style; I l-u-v looking at your work. I like the life imitating art in the Dining Area.
J
Great job, Melissa! I too like the dining room accessories.
Congratulations - your post is being featured in the group Staging "Before" & "After" Pictures.
Kathy
Fantastic job Melissa! I find that my plans don't always work and I change things up at the last minute. I find it is sometimes better to come back the next day! After you have worked on a job and looked at it all day you need to take a big step back.
Hi Melissa,
You created really great focal points! I especially love the bedroom! Really Pretty!