Color - it can really make or break a home. I have been writing about this quite a bit lately. I guess that's because so many of my consults lately have walls that simply need help.... Agents & Homesellers, please understand that fresh NEUTRAL paint is like liquid equity!!!
The agent had started 'staging the home' prior to me contacting him.... (This was one of my prospected homes after the condo sold that I blogged about.)
Photos don't quite convey just how highlighter green this condo was. When my assistant and I walked in, our first comments were, "Wow, that's green."... This is what your buyers will say too....
Just like Kermit the Frog sitting on that log at the beginning of The Muppet Movie... the home sitting for sale for months on end, may be sitting there singing, "it's not easy being green"... or chocolate brown, red, pink, purple, etc. Homes do not have to be tan or white, color can be added, but make sure it is appealing to nearly everyone - not just you!
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Staging And Resign and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
some of the ugliest turnoffs are 70's paneling, any neon color. Pink bedrooms when the buyers have boys. wallpaper and borders from the 80's. Mauve from the 80's. You are so right about instant equity with rooms painted in today's neutral colors.
That is SO much more soothing..........
how can someone live in highlighter green????
julia
Lori - I couldn't agree with you more about the worst turnoffs in home decor
Julia - I know.... my assistant and I joked around that they probably moved because they didn't like the house after they moved in but couldn't figure out why... lol! 'I don't know tehre is just something about it I don't like."
Maria - Most of the time I unfortunately have to make it work. I even posted a blog about this, When Sellers won't paint. We can work with what we've been given but ultimately the biggest bang for the buck is to paint!
Melisa,
I love your comment about "liquid equity." So true.
HI Melissa: Do you have a standard color you use most of the time if the client is willing to paint? I always struggle with wall color choice and wonder if you have something you always consider a safe bet? Thanks.
Diana