A while ago I posted How I got my last staging job and then followed up with the UPDATE. To refresh briefly and continue the follow up process - I received a call from an investor who owned a property currently for sale on exclusive Daniel Island. He had discussed (when the property was first listed) staging it. His agent (who is highly respected & works exclusively on Daniel Island) advised that she didn't think it was a good idea (mind you I've done consults & proposals for this agent and she never hires me!). Six months went by and the unit did not sell. He decided he wanted to go forward with staging, was given my number as a referral from SOMEONE ELSE and was firing his agent! We had the unit staged within the week. It was relisted with another agent, and went under contract in 42 days.
Here are the current stats for this subdivision (Daniels Landing) since Jan 01, 2007:
Active Homes Listed DOM 129 Days
Sold DOM 115 Days
Average DOM (includes active, contingent, sold, withdrawn) 119 Days
Do you think the first agent regrets not using my services? Can you see why YOU need a stager for all of your listings?
Here are some photos of the staged property
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Staging And Resign and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
Love those success stories! What a great testimony to use!!! 42 days is a HUGE success compared to 119 days average!
Way to go!!
I actually decided to do a little prospecting with this lovely statistic and emailed all of the other 27 listings that are currently active in this condo unit. I have already received two inquiries on my services since 8pm when I emailed them!
When agents sell homes they often send postcards to everyone in the neighborhood advertising what they did, just in case one of the neighbors wants to move. I think it is time we do the same thing.
Nice job Melissa. I'm sure the agent WILL regret not using your services. I'll be curious to know if she changes her mind after these great results.