Just in case you don't look at the dashboard every day... THIS IS GREAT!!
As much as I love writing about marketing, I am very aware that effective marketing is impossible without sound business planning.
Good Business Planning
Some of the factors that contribute to good business planning are:
- knowing your numbers;
- knowing who your clients are;
- know who can assist you and what they can do for you;
- being aware of what you are doing;
- having a schedule to dedicate 60% of your time towards building new business by prospecting for new clients;
- being clear of your budget and time;
- knowing your peak performance time; and finally - fully planning your year with adequate time off.
Numbers Are Everything
We have to know where we stand. How would we know where we are going unless we know where we are?
The numbers provide the objective data about everything we need to know about our business activities:
- how many calls you have to make in order to connect with a good lead
- how many leads you need in order to generate one client
- how much money you make from each client
- how much money you earn for each call you make...and for each hour you work
- how many Internet hits you need to get one client
- etc.
We have to know things like this...but unfortunately we often find...or make...ourselves too busy to track these numbers, let alone pay much attention to them.
Certainly many sales people have the motivation to undertake varied and demanding actions.
But far too often tracking and making sense of the numbers is not one of these actions.
Sure it's great to feel good about what we are doing...but what do your numbers tell you?
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
You bet! Very good info. To me this is return on my time investment ;) ROMTI !
Great info. Thanks for reposting.