After talking to past clients we've realized that often times this is because many agents just don't have enough information. In this series, we'll begin addressing some of the most common concerns.
Only High End Homes Need to Be Staged. We hear this comment from both agents and homeowners. People have the misconception that staging is expensive and therefore, only applies to higher end, more expensive homes. It is important to let them know that staging works in all homes, regardless of price, age or occupancy status. Also, let them know that you work with all budgets to get the job done.
Professionally staged homes can sell faster in all price points. In the past 2 months, we have had several homes go under contract in less than 30 days after staging, ranging in price from $187,500 to $1,999,999. The cost of staging these homes also ranged from $1800-$2800. When you look at the carrying cost per month, for both the agent and homeowner, versus the investment of staging, the savings of less time on market is the obvious choice.
Remember, staging is done to show a home's size and scale, as well highlight its best features. Every home needs to show at its very best for all showings. Any staged home, regardless of price point, needs to appeal to every potential buyer that views the property. In addition, staged homes typically receive higher offers due to the fact that the staging has increased the buyers perceived value of the home. Shouldn't every homeowner have the opportunity to get the most out of their investment?
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Staging And Resign and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
If only high end homes were staged, I would be out of business! Home staging benefits no matter the price of the listing. I find it more satisfying and challenging to work with sellers in the lower price ranges.