This is the mentality of today's buyer - particularly the younger first time buyer. Move in ready is the name of the game.... Do your listings meet this guideline? Did you know that
* 72% of a buyer's first impression of a home can be controlled through proper staging techniques?
* Home Equity makes up 60% of the average homeowner's wealth...
* 79% of buyers indicated they would be willing to pay a premium price for a home with an updated kitchen... (martiz research)
* Staging provides up to a 349% Return on Investment (Homegain.com survey)
* 64% of expired listings are vacant
* Staged vacant properties sell 78% faster than unstaged vacant properties
* 63-66% of sellers think that Realtors are a good source for information on preparing their homes for sale (realtor.org)
* 37-58% of sellers think Realtors should bring the latest technologies to the process
Staging helps bridge the gap for Real Estate Professionals, Buyers and Sellers. These services are being actively sought after by consumers and they expect this informatioin to come from you.... Do you know how to talk to your clients? Do you have the information available for them? If not, contact a staging professional near you and ask questions, learn the answers and prepare to impress your clients!
----------------------------------------------------------------------------------------------- If you would like to be taught by CSP's Executive Director, Melissa Marro, see her class dates below and call 1-888-STAGING to reserve your seat. To learn more about becoming a Certified Staging Professional, visit www.csptraining.com. ---------------------------------------------------------------------------------------------------------- First Impressions Home Staging & Interior ReDesign is a nationally award winning company owned and operated in Summerville, SC a suburb of Charleston, SC. We provide high quality staging for both occupied and vacant homes in the greater surrounding areas and beyond! For more information please visit, www.WeStageSC.com. If you are interested in learning about making Home Staging your profession, please visit, www.StagingAndRedesign.com for more information.
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Staging And Resign and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
not only do they want it move in ready they want a foreclosure or a foreclosure price tag
Haha Eric!
The stats are staggering, Melissa. Esp 349% ROI. Staging works for sure!
Funny - last month we had 8 of our staged properties go under contract - all of them significantly beat the average days on market, 6 of them were in less than 30 days. Two of them had multiple offers and nearly all of them were within 95% of list price.
This morning I received an email from a builder, who had been having a hard time moving units he had built in a new townhouse subdivision. They had been on the market nearly a year before deciding to stage. In the last 2 months they sold all but 1 3-bdrm unit and want us to move the 3bdrm unit into a 2 bdrm unit removing the extra items....
Maybe presentation and marketing matter....
Thanks Candice! When so many sellers are in a position of having to bring money to the table at closing, this is a way that real estate professionals can really help their clients....
These are great statistics Melissa...they really show how important home staging is!
Have a great day,
Anne Rains
I love this post Melissa! Who can argue with these stats and then your great results to back them up. Thanks.