Speaking Up about Home Staging

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Staging can create big changes, even on a small budget

This is a really cute home in the mid to high $100s.  The owners are military and have transfered.  When I initally saw the home, it was furnished but they were getting ready to move on.  Using informaiton from my consultation, they did a little (ok, A LOT) of painting, cleaning etc.  When they finally moved out - less than 3 weeks after our initial meeting - we staged the then vacant home.  Due to the price point of the home the budget was extremely modest -- I think you will see that big changes can still happen!

   

   

   

There was more done in this home than is visible in some of these photos, but you get a really good idea of the calming and neutral palette in the after photos.  Furnishings and accessories do not have to be elaborate to have an impact.  The cost does not always have to be high either.  For agents with less costly listings, sometimes the answer to maximizing gain is staging.  Staging a property is not only for the high end homes that tend to sit longer.  Often lower end homes have more fierce competition and need that competitve edge....

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as the Executive Director of Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

February 6-8 Charleston, SC

February 16-18  Austin, TX

March 6-8  Atlanta, GA

March 13-15   Raleigh, NC

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Comments

Nice improvement Melissa,  it never stops amazing me how, a owners things can be so distracting to a viewer.  You barely even notice the fireplace, because of the curtains!!  

 The bathroom goes with out saying.  Fresh, and clean!!

The bedroom,  much more inviting for greater appeal.

Definitely, a little goes a long way. 

Great Job.

Joelle

 

Posted by No Longer Available over 2 years ago
Great improvements, Melissa. Clean and uncluttered helps a lot, but rearranging and using compatible colors does a lot, too. Do you rent the furniture for a vacant home?
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 2 years ago
Melissa- all I could say was wow!  Then I get to the bedroom and think...that bedding is luxurious.  This should sell very quickly!
Posted by Marci Toliver, Anderson SC, Spartanburg,Greenville SC, Home Staging (First Impressions ) over 2 years ago
Nice job Melissa. And yes, no matter what the budget is, staging still can work wonders!!!!!!!!!!!!!!!!!
Posted by Maureen Graziano (Third Eye Home Staging) over 2 years ago
Great job.  The "afters" give a much more calming and relaxing look to the rooms.
Posted by Cheryl-Anne Priest Inviting Spaces - Staging Calgary (Inviting Spaces - Home Staging Calgary) over 2 years ago

Melissa,

Love the bedding and that head board adds height to the bedroom!!

-Sherri

Posted by STAGED IN STYLE, Sherri Reyes (STAGED IN STYLE) over 2 years ago
Wow, beautiful job, what a difference the staging made.  I love the way the Living Room looks! 
Posted by Carole Provenzale Owner, Feng Shui Long Island & New York (Feng Shui Long Island & New York City) over 2 years ago
Once again another fantastic job! It's amazing what a little cash and a creative mind can do.
Posted by Anthea Click - Nashville Area Home Stager (Fresh Perspectives) over 2 years ago
Melissa- Love it.  From country to cozy!
Posted by Erica Howard (Take 2 Home Staging) over 2 years ago
Those photo's are a perfect example of great before and afters pictures and how they impact the feelings of the viewer. The experience is very real. Very nice.
Posted by Sheron Cardin - how2homestage.com (California Moods Inc) over 2 years ago
Those photo's are a perfect example of great before and afters pictures and how they impact the feelings of the viewer. The experience is very real. Very nice.
Posted by Sheron Cardin - how2homestage.com (California Moods Inc) over 2 years ago
Sharon - The mattresses, couch, dining chairs (not in photos) are rental.  Everything else is mine.  The headboard in the master bedroom was bought from Havertys (back room - scratch & dent) for $80.  The nightstand for $50 at Pier 1. The tables in the living room were more Pier 1 goodies for less than $50/ea. 
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago

Awesome job!  I can't believe you got the headboard for $80.00. 

And my guess is that the Pier 1 purchases were some of the "steals" when they had their 75% off sale - correct?

What a great transformation!

Kathy

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) over 2 years ago
Kathy, YES!!!  Those are my Pier 1 75% off furniture pieces.  I still have a few more pieces that I picked up last week in my garage.  They shipped more of the sale pieces to my local store from other stores... needless to say I had to jump all over those also!
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
What a great job using simpel touches to update these rooms!
Posted by Jo Potvin-Home Staging Cincinnati - Design To Market (Design To Market LLC) over 2 years ago
Beautiful! Great job! I especially love the master bedroom. Great choices and lovely styling! You can always tell when a home has been professionally done and this shows it.
Posted by Christine Craig, Allied ASID (Designology) over 2 years ago
Looks beautiful!
Posted by Amy Whiffen, REALTORĀ® - Myrtle Beach Real Estate (Eagle Realty ) over 2 years ago
Nora & Amy - Thanks!  It is amazing to me that more agents/homeowners don't see the value in staging when the results are clearly visible.  How many clients would visit these homes with the first set of photos in MLS?  how about the 2nd.  It isn't just about the presentation once they are in the home, it's getting them there to begin with!
Posted by Melissa Marro www.StagingAndRedesign.com www.WeStageSC.com (First Impressions) over 2 years ago
Very Nice job Melissa! You can be proud of that - Thanks for sharing
Posted by Deborah Pearce (Living Spaces Interiors & Home Staging) over 2 years ago
Melissa....wow!  very impressive.  I've got to say, you've got me to thinking about the so-called lower price poit homes.  I have been guilty of assuming it was too costly for the sort of home show year.
Posted by Brian Miller - Real Estate Entropy (Weichert, Realtors) over 2 years ago

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