I'll be honest. I'm not particularly special when it comes to being a Realtor, or even a home stager (my previous career). I seem to be pretty good at online marketing, and I enjoy some social media (still not a fan of Linked In or Twitter, and I don't really get Instagram.) I have loved Google Plus since day one of Bill Gassett introducing me to it. What I always hear is that it is a ghost town. No one is there. Well, let me correct you. There are a LOT of people there. What's even more interesting is that there are a lot of business minded people there.
Google Plus is a great source of Real Estate Education
Google Plus, for me, has been a great source of education. I've learned more about SEO in the 6 months that I've been on there, than I learned in the previous 5 years. Like Facebook, I have the dorky scifi stuff come across my feed. (I can't help it; I'm a geek.) I am amused at #caturday, and even more amused by #grumpycaturdayeverydaydammit. Being the member of about 5 different Real Estate related communities, including the #1 Real Estate Community on G+
, which I just happen to be a moderator for, I learn something new every day.
Google Plus is great for SEO
I'm feeling fairly confident, particularly with Google's Authorship and rumored (though not live) Author Rank, that Google Plus is the wave of the future for SEO. Still, even if Author Rank never goes live, then I'm probably in pretty good shape with the little visual boost that Google Plus is giving me in the search engines.
After all, not only does Authorship give me a little edge over the other posts (that don't have a friendly face attached), it also shows how many people have me in their circles. Since that number is steadily increasing, that should give me an edge of credibility. When the "big dogs" of local real estate decide to jump on the band wagon, chances are, they won't be able to easily catch up to my numbers. Ah, the beauty of being an early adapter.
Speaking of Google Followers (or Circlers)
Here's a funny thing that happened to me this month. On April 11th, my circle count started increasing radically. There were really only two posts on that day. One, about the Real Estate Community vote on disallowing promotional posts, and another about Simon's Cat. (Yes. Ok. I'm the crazy cat lady. I can't help it. They are fluffy, cute, and I own four. What more can I say?) On April 11th, I had 3100 people circling me Today I now have over 8100.
I'll be honest and say that I don't have a clue what happened. I haven't radically changed my activities on Google. I'm not paying for any circling service or anything like that. I'm not auto-circling back, or anything that would give a spam-bot a reason to circle me. It seems to just be dumb luck and a good combination of engaging posts.
Why I'm bringing it up, aside from the fact that it's hilarious and cool, is the fact that many people search on Google in the personalized search feature. Almost no one I know, including most other Realtors, seems to even be aware that there is a personalized and non-personalized search option. This means as my circles continue to grow, I'll not only probably get more Google juice out of it, but I'll also, theoretically, begin appearing more regularly in personalized search results, the default setting in Google.
So I don't know where Google Plus will be in 5 years from now. I know if it takes over, like many SEO experts think it will, that I'll be really glad I have the foot hold that I do. Won't you wish you did?
Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging
For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).