St Augustine, St Johns County Real Estate & Home Staging


It's not USED furniture. No I will not sell my home staging furniture cheap.

If you own home staging inventory, you probably are asked, at least on occassion to sell your furniture, artwork or accessories.  It's difficult not to.  After all, we create spaces that both the buyer and seller love.  It's not the least bit uncommon that we've dialed in the buyer so well that they feel it should come with the house.  The part that never quite gets funny is when they seem to view it as "used furniture".  I suppose their view is that it's not new from a store, therefore we should sell it at a drop dead discount (read garage sale pricing). 

Charleston Home StagingRecently, I had a customer call about a sofa that was in the home they were purchasing.  It was a great little Haverty's sofa.  It sold at a bargain price of $699 in the store.  When I told the seller that we would sell it to him for $699, what was charged in the store he was shocked.  I carefully explained that typically not only do we charge the cost of the item but typically add on a shopping and delivery fee and the only reason we would consider selling this at cost was because we already have a duplicate one. 

This particular buyer called me seven - yes seven (7) - times to ask about this sofa.  He really wanted to buy it for $400, but would go as high as $499.  You know, if only we could be reasonable.  It is after all "used" furniture. 

This may actually be one of my most frustrating moments in the job.  I'm not sure exactly what buyers think, but one illusion they really need to get beyond is the fact that the items in these staging jobs are NOT gargage sale prices.  Last year my company spent over $80,000 in inventory, and this was the least amount we've spent in a year yet.  We carefully choose the items that go into our staged inventory.  We pick them based on overall appeal, ability to work in multiple styles of homes, quality and durability (to handle the moves, not so much people living on them).  Once they are in a vacant home, they sit.  No one sits on them, or at least it's unusual.  They may have a bump or bruise from multiple moves, but really, it's still pretty much new. 

Buyers, if you buy my sofa, rug or artwork, I have to replace it.  That costs me money and TIME.  Just like any other business, I'm going to charge you for that.  If you don't want to pay retail, don't ask the stager - go to a garage sale or thrift store.  Still, you'll have to figure out how to get it home. 


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 13 commentsMelissa Marro • July 28 2011 05:14PM
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