St Augustine, St Johns County Real Estate & Home Staging


10 months on market then finally they get it.... STAGE IT!

Home Staging may not be the first thought to many agents or sellers, which is unfortunate because so often it can be the best investment they make in the sale of their home.  The home that I staged last Friday was one of those homes that languished on the market waiting for the 'right buyer' or the 'right price'. 

Some of the details of the home were easily overlooked in MLS prior to staging.  Most of the rooms looked too small for the average family as the scale was off without anything to compare it to.  There were minor imperfections that nearly every home has - a small stain in the carpeting, nail pops or even a scuff mark here or there.  Unfortunately with nothing else to cast your eye to, they were glaring imperfections rather than a minor defect. 

Proper home staging helps control the buyer's eye to the features and benefits of the individual spaces, it minimizes any imperfections and shows how the space could be used.  (note:  while imperfections may be minimized they are never hidden)


Over the course of the last year, we've seen many of these homes - homes that just aren't selling - have staged with multiple offers at typically close at 98% to list price or better.  Unfortunately these sellers have missed months of possible offers and have paid thousands in carrying costs that could have been avoided. 

For all of the sellers that are sitting on the market wondering when/if an offer may happen.  For all of the agents who have clients who are frustrated that their home hasn't sold yet.... isn't it time to try something new?  Why not do what the nations top producers do... STAGE IT! 


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 26 commentsMelissa Marro • April 19 2010 10:08PM
10 months on market then finally they get it… STAGE IT!
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