St Augustine, St Johns County Real Estate & Home Staging


Handwritten cards or Computer Generated? What do you think?

I sit here pondering this question as I am in the middle of handwriting about 400 cards to local real estate agents that we had the good fortune of connecting with in one way or another at a trade show last week.  I've already done about a hundred of them over the course of the last few days.  As I look at the list and the stack of cards I can't help but wonder if there is in fact a better way....

At the trade show there were two companies - Chain Reactions & Send Out Cards - who offer an option to this time consuming task.  The idea is simple, you custom write the message - they sample your handwriting and create custom cards with your handwriting en mass.  It sounds like an intriguing idea.

Here is my issue with it however.... Does the handwritten card lose its effect if it is computer generated - even if in your own handwriting?  I think it does.  Part of the reason we send cards is to show our personalized service.  We want our clients to know that we go the extra mile.  We care about our clients and do things with a personalized touch. 

If we look to computer generated cards, how is that different from an email or mass generated post card, etc?  Surely the client is intelligent enough to know that we didn't actually take the time to hand write it.  Sure it would be a real time saver, but does it offer the same personal attention that is the whole point of the handwritten card.  What do you think?



 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 39 commentsMelissa Marro • February 24 2008 12:52PM
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