Speaking Up about Home Staging

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Form over function? It depends on the space.....

Many people have home offices in their bedrooms these days.  Almost all of us have computers, many have home businesses and we need a place to keep printers, desks, filing cabinets, etc.  When selling your home, the bedroom isn't the best place for this!

When selling your home the bedroom should be restful & luxurious.  This doesn't necessarily mean that it has to be lavish however.  Depending on the list price of the home, the budget you have to work with and what you have access to - simple can be just the ticket.

both of these rooms below comprise the 3rd photo.  (Unfortunately I don't have the long angle of this room in before - I have no idea why I missed taking it.)

     

The demographics for this buyer are young first time home buyers or young families.  While a home office/computer room will still be important to this demographic, it is typically better to relocate the office elsewhere in the home.  Women in particular express the desire to have the bedroom as a place of comfort, not necessarily functionality.  Having a respite to read or relax away from the family does still provide fuction however.... while still appealing to their comfort factor.

Thanks to team members David Moon & Bonnie Mizzell for helping with this transformation!

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Targeting your demographics & being flexible....

A few months ago a client called me for a consultation.  She had seen an article in our newspaper about staging.  (We were one of 3 whose company name and websites were listed.)  She and her husband were in no hurry to sell.  They were retired and felt that the neighborhood they lived in didn't fit their lifestyle.  (The demographics for their neighborhood is more first time buyer or young family.)  They do watch a lot of HGTV, Ms Seller said.  They wanted to be ready when they found 'the right house'. 

We sat and discussed whether they had an agent, what they were looking for, etc.  I referred 3 of my best agent clients to her and went on to do my consultation.  As I walked from room to room she told me what she knew I would say.  She was right a lot of the time.  Wow!  A client who really knew what the deal was.  How refreshing!

I delivered the written report within 2 days & they had already done half of what I recommended based on what we talked about in the walkthrough.  Wow!  Not only did they understand but they were on the ball too!

About 2 weeks later I received a call from my agent client (one of the ones I referred to them).  They had found a home, and now had a ratified contract - short sale.  They close in 2 weeks.  (What happened to no rush?)  Could I provide a quote for a vacant staging job?  They want to move in and then stage instead.  Sure, no problem.   The clients bought their new home, moved in, had it cleaned & detailed - we staged the home this week.

(note:  their home was NOT for sale during the before photos - this was a 'pre-sale walkthrough')

    

     

     

 

The list price of this home is only in the low $200s.  The demographics are first time home buyers and/or young families.  The home needs to stand out, but be simple & understated.  Simple, clean lines and minimal accessories reflect the likely buyer while still showing size, scale and providing warmth to the otherwise empty home. 

 

Thanks to team members David Moon & Bonnie Mizzell for help with this transformation!

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Terry Haas from Designed To Sell speaks in Charleston.... Her Tips...

Today HGTV star Terry Haas (real estate expert on Designed to Sell) spoke at the Gaillard Auditorium in Charleston.  It was during the local Home Show.  She gave a great presentation, very fun and entertaining.... She spoke about finding an agent and staging the home to sell.  Throughout the presentation she was clear to mention we could/should say, "Terry says" when discussing this sooo......  Tips from Terry 

Terry Says....

  • Always hire a real estate agent.  Sellers who 'list' their own house (unless they are an agent) will lose money.
  • Interview at least 3 agents, none of them should be family or close friends
  • Don't ask the agent to reduce their commission.  If they will, don't work with them.  You want agents who will work for you & do the best job possible.  Asking them to reduce their commission will not yield you this result.
  • Have the agent provide a range of comps for your area, then price your home in the middle of them. 
  • Have a professional stager do a walkthrough at a minimum.  Do what they say. 
  • Most changes should be free, near free or minimally priced.  Don't spend a ton of money when selling.  Do only what is needed to make the home show its best. 
  • Try not to sell vacant.  They take twice as long to sell. 
  • Make sure your mailbox is not a John Deere tractor, flower, bass fish, etc.  It should match the rest of the neighborhood & the post should be freshly painted.
  • ALWAYS repaint the front door & change hardware if not shiny and new looking.
  • Make sure both cars can be parked in garage (if 2 car garage)
  • Don't store your excess anything in the closets - buyers will be nosey and look there!
  • Go green!  This is a great advertising tool....
  • Check your agent's marketing & photos.  If you don't like them, provide your own photos or get a new agent.

So now when you are trying to convince your husband, client or agent you can tell them that Terry Said!

Seriously - if you get a chance to hear her speak in your area, go!  She was very entertaining!

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Creating a Carolina Chapter for IRIS members

We have set the date and location for the origination of the new Carolina Chapter for IRIS members.  If you are interested in helping or joining, please contact me at melissa@redesigningcharleston.com or attend our meeting

When:  Saturday February 9th

Time:  2pm EST

Location:  133 Elliana Way, Unit D, Summerville, SC 29483

Cost:  $25 Dues paid to IRIS

Purpose:  Sign Charter, appoint leadership

 

This is a very important event!  I hope to see you there!

           

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Did my agent know something I didn't know about me?

No really.... did she?  You may remember the blog I wrote a month or so ago, When should you just say no?  One of my best clients had just landed a real 'handyman special' and wanted my advice as to how to proceed.  I advised that I felt they needed to adjust the price and market to investors.  There just simply was a lot of work to do in this home....

    

     

 

She called me back and said that the sellers didn't want to go that approach and asked my recommendations on economical improvements - which were best for the money?  Then advised that me that I NEEDED to stage the home.  I reitterated that the home would be better served with money going into improvements.  She was clear when she said the following, "I know what you can do.  I need you to stage this house.  It will make all the difference in the world."

I kept thinking of Maureen's comments about putting lipstick on a pig.  I didn't think it would help.  At the end of staging day I had to sit and rethink myself.  What did my agent know about my work that I didn't?  The home doesn't even look like the same home in MLS.

 

    

     

 

I would have liked to have seen more changes happen - but the home shows the potential significantly better now.  I have no doubt that traffic will increase with these photos versus the previous ones.  This may help lead to higher offers (or an offer period!)  I guess my agent knew me best afterall....

Special thanks to David Moon & Bonnie Mizzell of First Impressions Home Staging & Interior ReDesign for helping me with this project. 

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Sears, Dillards or Neiman Marcus?

When launching your staging business (or even assessing it periodically) you must decide who do you want to target?  What is your targeted demographics?  You must decide if you want to be Sears, Dillards or Neiman Marcus....

What do I mean by this?  Each of these stores has a public demographic they gear themselves towards.  Each of them has their store set up to appeal to this market.  They also have their wares priced accordingly.  Each store has it's own niche, but they all co-exist - often in the same exact shopping mall.  This can also be true of professional stagers.... let's look at each one to make the correlation. 

Almost everyone shopping at the mall can afford Sears.  Not everyone enjoys shopping there, however.  Many feel the store is dirty, crowded or unappealing.  The quality of merchandise (with the exception of tools) is not as high quality as our other two stores. 

 

Fewer shoppers can afford Dillards than Sears.  Still most shoppers can afford to shop here.  Most buyers feel the quality is good & enjoy shopping in this atmosphere.  Between our 3 store comparison, this is the best value for your dollar.

 

Very few shoppers can afford Neiman Marcus.  The quality isn't necessarily higher, though the price tags are.  The stores appear glamorous and luxurious appealing to the few buyers that will pass through their doors.  Shoppers that buy here often do so because it makes them feel more important or because they are looking for luxury or specialty items that they cannot find easily elsewhere.  The higher price tag is unimportant to them for the luxury & convenience.

 

So, when setting up your staging business, who do you want to be?  Do you want to be affordable to virtually everyone, but at the risk of being less quality than other staging professionals?  Do you want to be mid priced, still affordable to most, higher quality, but perhaps not as luxurious or trendy?  OR do you want to be the haute couture of the staging world?  Few people will be able to afford you, but you will appeal to the 'money to burn' crowd?

ME?  I'm Dillards.... I want to be able to service the general population.  I feel it is important to offer a quality product at reasonable prices most sellers can afford.  I also feel it is vital that the money our sellers spend comes back to them in saved carrying costs and/or higher offers. 

Perhaps not everyone can afford my rates, but most can.  Perhaps my homes are not overflowing in accessories and not every room is staged, but I make a significant impact in time on market and end price.  I stage homes from the muli-millions to the low hundred thousands & have constant repeat clients & a high referral rate.  I offer true value for the dollar and my stats & sales show it...... This is exactly how I like my business.  So, who are you?

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

South Carolina.... PRIMARY VOTING BEGINS TODAY!

With all the candidates available and the close races in both the Republican and Democratic parties it is very important that each and every person eligible to vote finds themselves in a voting booth either this weekend or next!

Republican Primary is today, Saturday January 19th.  Anyone can vote (republican, democrat or independent) but you can only vote in either the Republican primary or the Democrat Primary.

Democrat Primary is next Saturday, January 26th.  Anyone can vote (republican, democrat or independent) but you can only vote in either the Republican primary or the Democrat Primary.

We are fighing a war in another country with our soldiers giving their lives for democracy.  Let us not forget that this is a right we hold most dear.  Get up, get out there and vote!  NO EXCUSES!

 

Remember, if you don't vote, you lose the right to complain about who is elected!

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Do you yearn for the simplicity of the 1950s?

I love the style of the 1950s.  I see pieces at auction and fall in love with them.  I recently redesigned my teenage daughter's bedroom with pieces given to us - mint condition, modern 50s.  The end tables in my living room are 1950s style maple.  I think of Back to the Future and the cool cars, fashions, etc.  I am one of the people who wonders how life would be if I really lived in the 1950s.

My mother sent this to me today.  It is an actual article from Good Housekeeping 1955. 

 

Ok, now I don't totally disagree with ALL of it.... but there are definately some, 'are you kidding me' moments.  Maybe dreaming of the ideal 1050s is better than living its reality.  Particularly after having lived the 2000 lifestyle. 

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Free at last... stock free that is....

Ok, finally done.  I've either removed or replaced every stock photo from both of my websites.  I still have a lot of work to do to update sections on my local site.... things we are developing - slimming down - reorganization, etc.  I am happy that we no longer have a single stock photo though!

Thank you Julianna Hind for allowing us to use this great logo to advertise that we are stock free! 

Please feel free to visit and take a peek:  www.RedesigningCharleston.com & www.StagingAndRedesign.com

In the days of content plagarism it is great to know that I personally sat with pen and paper and wrote every word on my website (Ok, except for a couple of quotes which are sited.) Now it is also great to know that I am responsible for all the photos as well....

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC

 

Is it time for search and rescue? Where is CRAIG?

I can't be the only one wondering this.  Sure Kimberly Wester says that he's good, just taking some time off... Time?  It's been months, right?  Where did he go?  No posts, no comments... Where is he?  I think I'm going through withdrawls....

Have you seen this man?

 

I'm glad to see Anthea, Kimberly and Jackson have returned, and I saw a post from Yvonne recently also..... so where oh where is Craig?

There are roundtables everywhere... RESA Awards and now Stager Idol.... surely he's got to be at least lurking somewhere close by.....

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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com.  Below is a list of Marro's current CSP Certification class dates:

March 20-22   St. Petersburg, FL

April 10-12  Knoxville, TN

May 4-6  Covington, KY

May 18-20 Charlotte, NC

July 5-7 Memphis, TN

July 10-12  Charleston, SC