St Augustine, St Johns County Real Estate & Home Staging

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Changing Agents & Staging the home....

This has happened on more than one occassion lately - particularly with vacant homes.  Agents should be paying attention.  In our local market (Charleston) homes are sitting a bit longer than they used to.  Vacant homes, which rarely show as nicely as owner occupied homes are taking a beating.  I see so many of them on MLS it makes my head spin.  What I'm finding interesting, however is that I've been getting quite a few jobs lately where the homeowner is changing agents (after the house has been sitting for months without selling) to agents that offer staging services. 

Cable TV shows are promoting staging nearly daily and homeowners are getting it.  The recent presence of staged properties are also getting attention.  I regularly hear now that agents have seen (or sold) one of our staged properties and what a difference it made when their clients viewed it.  They immediately contact their sellers with vacant properties and the trend grows. 

   

   

   

Which of these photos would your buyer clients be more interested in viewing in person?  Which would they more likely make an offer on?  Would they make the same offer for each? 

When representing the seller, think about the fact that offers are typically higher for staged homes.  When representing the buyer, think you will spend less time driving your clients around when they view homes that show better! 

Don't be one of the agents left behind..... isn't it time to embrace staging?  It really does work!

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comment balloon 13 commentsMelissa Marro • July 28 2007 09:08AM
Changing Agents & Staging the home…
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This has happened on more than one occassion lately - particularly with vacant homes. Agents should be paying attention. In our local market (Charleston) homes are sitting a bit longer than they used to. Vacant homes, which rarely show as nicely… more
Dark and Drab… How furniture brightens a space…
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This seems really kind of interesting to me. We finished staging a home today that was called 'dark' and 'very vanilla' by agents & buyers alike (prior to us getting our hands on it. ) We were there until 11:30 last night staging and had to… more
Newly Staged Vacant home in Summerville, SC
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This is a beautiful home located right on the 4th & 5th fairway. It is 2699 sqft, has 4 bdrms and 2 1/2 baths and only $315, 000. Amenities include Swimming Pool, Tennis Court, Club House, Golf, Club Membership Available… agents you should… more
Competing in a tight market… Agents are you paying attention?
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I received a call from an agent who is taking on a new listing this week. She called me because she needs my help. Here is the situation. The neighborhood that the home is listed in currently has 178 active listings. This particular home has… more
Move in Service for service after the sale…
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This week my team (3 of us) spent 3 days helping an elderly woman move into her newly purchased home. We were fortunate that we could look at her previous home to get an idea of how she enjoys her environment. Her style is clearly Victorian and… more
It's not easy being GREEN…
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Color - it can really make or break a home. I have been writing about this quite a bit lately. I guess that's because so many of my consults lately have walls that simply need help… Agents & Homesellers, please understand that fresh NEUTRAL… more
From Old to NEW!
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I love BIG projects! I LOVE turning old and outdated to HOT & STYLISH… Do you think this house will sell now? If you would like to see the rest of the transformation… click here Agents & Homeowners, If you have a… more
What a little paint can do…
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I've never understood why some homesellers are so put off by the idea of painting. Today we finished a tremendous makeover on a home in an older part of town. The homeowner was GREAT! They had started the makeover themselves and decided they were… more
WOW! What a difference a wide angle can make…
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I recently purchased a wide angle lens for my camera. I have a Kodak z740 and I have loved the 10x zoom feature and clarity of photos. I LOVE my camera! I've been a little jealous of some of you with your wide angle lenses. Checking on things I… more
Update on Move in Service
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Ok, so apparently my focus was in the right place at the right time (or at least my mini-van was! ). I was on my way to an appointment for a large renovation vacant home staging job when I got a call on my cell phone. Those of you with advertising… more