Ask realtors - successful ones - and they will tell you that in order to be really successful you will need to pick a specialization and market appropriately. There are many reasons for this including getting the most for your marketing dollar. Are you a jack of all trades in the industry, or have you fine tuned your business? Believe it or not, fine tuning can earn you a higher paycheck!
Most people who are new to any business are looking to make money any way they can. This is understandable. I always coach my students to examine what parts of the business they most enjoyed when in class. What were/are they most excited about? Handling both owner occupied and vacant staging can help to balance your bottom line in the beginning but in the long run finding the right nitch can secure the high referral rate you are looking for and keep your marketing budget at a minimum.
To be super successful, you must pack away your fears, box up the desire to get all of the pie, and learn to become a SPECIALIST in your field!
~Melissa Marro, www.StagingAndRedesign.com - become a member today!
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Melissa Marro, a published artist, now turned staging advocet and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Certified Staging Professionals International Training Academy (CSPI) - the world's largest Staging Training Organization, and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com
If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.
For more information on Marro's CSP Staging Training, please visit www.StagingAndRedesign.com, visit the CSP Calendar for dates or email marro.melissa@gmail.com. Below is a list of Marro's current CSP Certification class dates:
April 10-12 Charleston, SC
May 4-6 Covington, KY
May 18-20 Charlotte, NC
June 22-24 St. Petersburg, FL
June 26-28 Marietta, GA
July 5-7 Memphis, TN
July 10-12 Charleston, SC
August 2-4 Washington DC
August 24-26 Chicago, IL
