St Augustine, St Johns County Real Estate & Home Staging


What do you specialize in, or do you?

Ask realtors - successful ones - and they will tell you that in order to be really successful you will need to pick a specialization and market appropriately. There are many reasons for this including getting the most for your marketing dollar.  Are you a jack of all trades in the industry, or have you fine tuned your business?  Believe it or not, fine tuning can earn you a higher paycheck!

Most people who are new to any business are looking to make money any way they can.  This is understandable.  I always coach my students to examine what parts of the business they most enjoyed when in class.  What were/are they most excited about?  Handling both owner occupied and vacant staging can help to balance your bottom line in the beginning but in the long run finding the right nitch can secure the high referral rate you are looking for and keep your marketing budget at a minimum.  

To be super successful, you must pack away your fears, box up the desire to get all of the pie, and learn to become a SPECIALIST in your field!   

~Melissa Marro, - become a member today!


 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comment balloon 19 commentsMelissa Marro • April 29 2007 07:59PM
What do you specialize in, or do you?
Ask realtors - successful ones - and they will tell you that in order to be really successful you will need to pick a specialization and market appropriately. There are many reasons for this including getting the most for your marketing dollar. Are… more
Final Class project
I appreciate all of the posts you all contributed to my class' first vacant staging job! Below is their final class project. This was actually the home of a local real estate agent who is putting her home on the market next week. I think they did… more
Mega Sale At Pier 1… 75% off!
Ok ladies and gentlemen… Tomorrow EVERYONE who does vacant staging needs to be at Pier 1! I'm not kidding. I spent about $1200 there today. Oh, I know you think that's easy to do. It took me 3 trips in my minivan (seats removed) to bring… more
Rate the Class
Good evening ActiveRainers… I have been teaching all day today & it was vacant staging day. If you wouldn't mind, click on the link below and take a look at the rooms my students did today. The furniture was rental furniture. I thought my… more
Keep Moving Forward…
Has anyone seen Meet the Robinsons yet? Today is my birthday and for a fun family day we went to go see this movie (in 3D… way cool! ). This was such an inspirational movie particularly considering it was a Disney cartoon for kids. My favorite… more
What does your website say about you?
I've received some emails recently about my website from 'newbies' in the industry. The most common question usually is, "They are so expensive, should I really spend that kind of money when I'm just starting out? "… YES! Your… more
Revisting Newsletters… Mine today… Results coming in
Not too long ago I wrote about writing newsletters in my blog, Newsletters - Getting Agents Attention Many of you had questions and emailed me personally. Many of you decided to write your own newsletters after reading. I'm curious how they… more
Can't We ALL just get along?
It's actually something that has been bothing me for a while now. While on the whole AR is dedicated to fostering commeraderie, helping share information and expand our knowledge and business skills, every once in a while I run across comments that… more
Another Real Estate show… Owner Occupied stagings
Ok, I know we are probably over the whole real estate show thing. For some I think that they just want to see what can be done, or what others are doing. With this in mind I've created my owner occupied 'commercial'. To see the after on this… more
What can Staging do for you? A visual tour…
Thanks to Sue Argue for showing me this fun new way to show off what stagers can do for real estate sales… If you are an agent looking for ways to make a difference and get a property sold, click the link below and see what STAGING can really do… more