St Augustine, St Johns County Real Estate & Home Staging

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Proof that staging sells - an exact property comparison

Everyone seems to ask for proof that staging sells.... I've been watching a property for a while now (and trying to convince the seller - who is a corporation - that they NEED to stage!)

Both of these properties are on the same street, they are the exact same floorplan, built at the same time.  The cabinetry, flooring & countertops are all the same.  Neither home has made improvements since it was constructed in 2005.  They are virtually identical.....

House #1:  2328 Daniel Island Drive, Charleston

originally listed on 12/14/2006.  original list price $349,000

expired & relisted on 03/16/2007 $345,000

House #2: 2338 Daniel Island Drive, Charleston

originally listed on 03/01/2007, original list price $345,000

 

on 03/16/2007 both homes were vacant, on the market at the exact same time at the exact same price...

We staged House #1 on 08/08/2007

House #1 CLOSED on 09/27/2007 for final sale price $320,000

 

House #2 is STILL ON THE MARKET with now current list price of $314,800.

I charged $1800 for the staging job on House #1..... so far they have saved 2 months of carrying costs and the home sold for $5200 MORE than the same exact house is now listed for.....

If you still don't think staging is worth it - you really need a paradigm shift!

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comment balloon 45 commentsMelissa Marro • November 28 2007 11:18AM
Proof that staging sells - an exact property comparison
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