The market has started picking up pace now that the holiday season is over. Even with the change in market, there are significantly more listings than this time in 2005 when sellers were presented with multiple offers within the week. So, how do you bring buyers to your clients' doors? MLS photos!
With nearly eight months of inventory on the market, fabulous MLS photos can be a strategic advantage. The photo to the left would be dramatically different without furniture, wouldn't it? What would potential buyers see? What would make them come to look at the property?
Having your listing staged is not only a great marketing tool once you get buyers in the door; it actually helps to bring buyers to the door! Bringing additional buyers, who may not have otherwise viewed your listing, helps to account for the reduced time on market (up to 50%). Reduced time on market means lower carrying cost for your clients, lower marketing costs to you and typically higher offers. Something to think about....
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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry. In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance. With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities. Selling her successful home staging company in January 2012, Marro is now a full time speaker and instructor for Staging And Resign and Real Estate Staging Association (RESA)'s trade events.
For more information on having Marro speak at one of your real estate functions, please contact her at 843.619.1593 or email at marro.melissa@gmail.com
